Price Waterhouse Coopers recently released a report of 11,000 shoppers globally. One of the outcomes of this report was to …
Multichannel Retailing Myths Debunked
20 Saturday Apr 2013
Google Works on Launching Retail Stores
18 Thursday Apr 2013
Posted in Chapter 06: Retail Market Strategy
According to some retail experts, Google Inc. is developing plans to launch retail stores in the United States. These stores …
Penney brings back the big discounts it ditched last year to woo back shoppers
16 Tuesday Apr 2013
Posted in Chapter 14: Retail Pricing
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Last year, JC Penney initiated a bold pricing strategy when it completely removed all sales and implemented an everyday low …
Lighter Menus Appeal to Diners and Owners
14 Sunday Apr 2013
Posted in Chapter 06: Retail Market Strategy
Restaurants around the country are changing their menus to include more nutritional choices and smaller portions. This change is a …
Who Wins After OfficeMax and Office Depot Merge?
12 Friday Apr 2013
Staples, the leading office supply retailer, generates about $24 billion annually in sales from its stores and websites operating in …
Malls’ New Spin on Leisure
10 Wednesday Apr 2013
Property managers and retailers in the U.K. are mixing shopping and the outdoors. In the next year, IntoOutdoors will open …
Saks Trying to Up Its Omnichannel Game
08 Monday Apr 2013
Saks Fifth Avenue is moving from being a multi-channel retailer to an omni-channel retailer. As part of its “Project Evolution” …
We Snoop to Conquer
06 Saturday Apr 2013
etailers are able to capture large amounts of information about customers when customers make purchases or browse online. Websites can …
Digital Tags Help Ensure the Price is Right
04 Thursday Apr 2013
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Bar codes and computerized registers revolutionized the grocery store experience. Long gone are the days of employees manually “stickering” every …
Study: For Stores, Social Media Still A Bust
02 Tuesday Apr 2013
Posted in Chapter 15: Retail Communication Mix
While social media is prevalent in most consumers’ lives, it is still not one of the top choices when it …
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