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We’ve discussed retail media networks several times in these abstracts. These advertising platforms, owned and operated by retailers themselves, continue …
More Brands Launching Retail Media Networks
10 Wednesday Dec 2025
Category Archives: Chapter 15: Retail Communication Mix
Lose Yourself in an Immersive Brand Pop-Up
08 Monday Dec 2025
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Interactive spaces have grown increasingly popular, whether in modern art installations or retail experiences. Especially for young, fledgling companies, establishing …
Ruling the (Grocery) Roost: Putting Popeyes Sauces in Grocery Stores
29 Wednesday Oct 2025
In an expansion of its distribution efforts, Popeyes has installed its dipping sauces in grocery stores, citing plans to introduce …
Pushing the Right Buttons? Amazon Introduces Rufus and Alexa+
29 Tuesday Jul 2025
As the widespread adoption of various voice-powered assistants like Alexa and Siri has shown, today’s consumer society seems determined to …
Breaking News: Updates on Big Chains’ Retail Media Networks
01 Tuesday Jul 2025
Posted in Chapter 15: Retail Communication Mix
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In March 2025, we posted an abstract describing the growing prominence of retail media channels (see “Selling Point: Retail Media …
Beast Mode: Beast Games Is a Hit for Prime Video
07 Monday Apr 2025
Posted in Chapter 15: Retail Communication Mix
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With more than 300 million followers who eagerly anticipate and share his latest buzzy video concepts (e.g., recreation of Squid …
Selling Point: Retail Media Must Evolve
31 Monday Mar 2025
Posted in Chapter 15: Retail Communication Mix
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Recently, I ran out of coffee pods. And like any self-sufficient millennial, I immediately logged on to Amazon, determined to …
Hot Off the Presses, and We Don’t Mean Hot Dogs: Costco’s Successful Magazine
31 Friday Jan 2025
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You might be forgiven for not knowing that Costco, known for its big-box warehouse offerings and affordable hot dogs, also …
Seeking Clarity in Determining the Value of Diamonds
29 Thursday Feb 2024
Understanding the Retail Media Network Phenomenon
23 Wednesday Aug 2023
Posted in Chapter 15: Retail Communication Mix
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In retail media networks, retailers post advertising by other market actors, sharing their marketing communications with customers who are visiting …