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Age discrimination is illegal. Usually the enforcement of these laws involved older workers, but what happens when a manager or …
Retail Tidbit: Is the bias against Gen Z workers deserved?
16 Monday May 2022
Posted in Retail Tidbits
Tag Archives: Millennials
Start Buying Furniture the Millennial Way—or Risk Missing Out
18 Monday Feb 2019
Retail practitioners and academics have long relied on a simple segmentation concept: For some products, consumers demand to be able …
Done Chasing Millennials, J.C. Penney Tries to Win Back Moms
21 Friday Sep 2018
Long a familiar anchor store in malls across America, JC Penney more recently has floundered, cycling through three CEOs in …
Will Millennials Kill Costco and Sam’s Club?
06 Tuesday Mar 2018
Posted in Chapter 02: Types of Retailers
Is there anything that warehouse clubs can do to attract younger shoppers? Current trends show that consumers younger than about …
Luxury Goods Coveted by Generation Y and Generation Z
01 Monday Jan 2018
After a flat year in 2016, retail analysts were unsure about the future of the luxury goods market. However, a …
Will Millennials Abandon Traditional Grocers?
20 Friday Jan 2017
Posted in Chapter 02: Types of Retailers
Millennials are shaking up the grocery world with their champagne tastes and beer budgets. Traditional grocers need to take heed, …
Penny-Pinching Millennials Are Keeping the Coupon Alive
18 Thursday Aug 2016
Posted in Chapter 15: Retail Communication Mix
The practice of couponing is alive and well; it even is bigger and better than traditional forms that required people …
Should Retailers Consider New Recruiting Strategies for Millennials?
18 Friday Mar 2016
When it comes to appealing to Millennials, retailers have to consider more than just young consumers; they need to think …
Macy’s Has a Master Plan to Capture the Most Difficult Customers
25 Monday Jan 2016
Posted in Chapter 06: Retail Market Strategy
Faced with some surprising sales declines and threats to its status as the leading department store brand, Macy’s has determined …
Millennials Are Flocking to Online Brands for Wardrobe Basics
24 Tuesday Nov 2015
The powerful influence of the Millennial generation on shopping patterns, brand popularity, and retail channels has been covered widely. But …
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