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Retailing Management

~ 11th Edition

Retailing Management

Tag Archives: Multichannel Retailing

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Virtual Brilliance: Digital Channels for Really Expensive Jewelry

07 Wednesday Jun 2023

Posted by Retailing Management in Chapter 04: Multichannel and Omnichannel Retailing

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Fine Jewelry, Luxury Jewelry, Multichannel Retailing, Omnichannel Retailing, Virtual reality, WhatsApp

When making a major purchase, such as a luxury watch or multiple-carat diamond, it might seem intuitive that shoppers would …

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What Are You Doing, Computer? Computer Vision Has Promising, Troubling, Retail Applications

24 Monday Jan 2022

Posted by Retailing Management in Chapter 03: Digital Retailing, Chapter 04: Multichannel and Omnichannel Retailing

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Computer vision, Digital Retailing, Multichannel Retailing

You might not always understand your computer, but increasingly, it understands you. The specific field of artificial intelligence (AI) that …

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Boots on the Bits: Timberland Launches Immersive Online Gamified Platform Exploring Shoe Brand’s Past and Future

19 Wednesday Jan 2022

Posted by Retailing Management in Chapter 03: Digital Retailing, Chapter 04: Multichannel and Omnichannel Retailing

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Digital Retailing, Multichannel Retailing, Timberland

Does the real world seem like a terrible place sometimes? Are you simply spending too much time struggling through it …

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Which Retail Sectors Still Require Physical Locations? The Relevance of Luxury and Deep Products

29 Wednesday Sep 2021

Posted by Retailing Management in Chapter 04: Multichannel and Omnichannel Retailing

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Deep products, Luxury, Multichannel Retailing

There’s no doubt that digital channels represent a retail reality. But for some sellers, a fully digital presence is never …

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Does Amazon Rely Too Much on Consumers to Drive its Innovations?

14 Tuesday Sep 2021

Posted by Retailing Management in Chapter 04: Multichannel and Omnichannel Retailing, Chapter 06: Retail Market Strategy

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Amazon, Multichannel Retailing, Retail Market Strategy

Companies come up with new ideas through a variety of sources: in-house experts and designers, competitors’ moves, and consumers’ demands. …

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One of the Oldest Brands Makes One of the Latest Moves: Levi’s Omnichannel Efforts

17 Monday May 2021

Posted by Retailing Management in Chapter 04: Multichannel and Omnichannel Retailing

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Levi's, Multichannel Retailing, Omnichannel

For much of American history, people have been wearing some version of Levi’s. To last that long, a brand needs …

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People Need Cookies. How Will Girl Scouts Supply Them During COVID-19? Some Novel Approaches

02 Friday Apr 2021

Posted by Retailing Management in Chapter 04: Multichannel and Omnichannel Retailing

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COVID-19, Girl Scout Cookies, Multichannel Retailing

For some consumers, Girl Scout cookie season is the high point of the year, better than the holidays or spring …

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Scanning the Growing Uses of QR Codes

17 Wednesday Mar 2021

Posted by Retailing Management in Chapter 04: Multichannel and Omnichannel Retailing

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Multichannel Retailing, Omnicchannel, QR codes

Are they efficient or clunky and overengineered? Are they for purchases and commerce or for entertainment? Do they educate or …

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Another Catalog Bites the Dust: The End of IKEA’s Famous Printed Mailer

03 Wednesday Feb 2021

Posted by Retailing Management in Chapter 04: Multichannel and Omnichannel Retailing, Chapter 15: Retail Communication Mix

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catalog, Ikea, Multichannel Retailing, Omnichannel, Retail Communication Mix

The IKEA catalog lasted nearly 70 years. First published and mailed in 1951, it was long a primary source of …

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Digital Kitchen and a Drive Through: Chipotle’s Experiments with Digital Retailing

20 Wednesday Jan 2021

Posted by Retailing Management in Chapter 04: Multichannel and Omnichannel Retailing, Chapter 10: Information Systems and Supply Chain Management

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Chipotle, Information Systems, Multichannel Retailing

Noting that digital sales made up nearly half of all the orders leaving its restaurants in a recent quarter—a more …

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Articles by Chapter

  • Chapter 01: Introduction to the World of Retailing (19)
  • Chapter 02: Types of Retailers (84)
  • Chapter 03: Digital Retailing (21)
  • Chapter 04: Multichannel and Omnichannel Retailing (98)
  • Chapter 05: Customer Buying Behavior (89)
  • Chapter 06: Retail Market Strategy (194)
  • Chapter 07: Financial Strategy (50)
  • Chapter 08: Retail Locations (47)
  • Chapter 09: Retail Site Location (22)
  • Chapter 10: Information Systems and Supply Chain Management (106)
  • Chapter 11: Customer Relationship Management (54)
  • Chapter 12: Managing the Merchandise Planning Process (59)
  • Chapter 13: Buying Merchandise (68)
  • Chapter 14: Retail Pricing (76)
  • Chapter 15: Retail Communication Mix (62)
  • Chapter 16: Human Resources and Managing the Store (74)
  • Chapter 17: Store Layout, Design, and Visual Merchandising (60)
  • Chapter 18: Customer Service (74)
  • Retail Tidbits (128)
  • Uncategorized (6)

Tags

AI Amazon Artificial Intelligence Buying Merchandise China Customer Buying Behavior Customer Relationship Management Customer service CVS Delivery Ethics Fashion financial strategy Global Grocery Human Resource Management Ikea Information Systems Introduction to Retailing Kroger Luxury Macy's Malls Managing Merchandise Planning Managing the Store McDonald's Millennials Mobile Apps Multichannel Retailing Online retailing Pricing Retail Communication Mix Retail Locations Retail Market Strategy Retail Pricing Retail Tidbit Store Design Store Layout Supply Chain Management Target Technology Types of Retailers visual merchandising Walmart Whole Foods

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Articles by Chapter

  • Chapter 01: Introduction to the World of Retailing (19)
  • Chapter 02: Types of Retailers (84)
  • Chapter 03: Digital Retailing (21)
  • Chapter 04: Multichannel and Omnichannel Retailing (98)
  • Chapter 05: Customer Buying Behavior (89)
  • Chapter 06: Retail Market Strategy (194)
  • Chapter 07: Financial Strategy (50)
  • Chapter 08: Retail Locations (47)
  • Chapter 09: Retail Site Location (22)
  • Chapter 10: Information Systems and Supply Chain Management (106)
  • Chapter 11: Customer Relationship Management (54)
  • Chapter 12: Managing the Merchandise Planning Process (59)
  • Chapter 13: Buying Merchandise (68)
  • Chapter 14: Retail Pricing (76)
  • Chapter 15: Retail Communication Mix (62)
  • Chapter 16: Human Resources and Managing the Store (74)
  • Chapter 17: Store Layout, Design, and Visual Merchandising (60)
  • Chapter 18: Customer Service (74)
  • Retail Tidbits (128)
  • Uncategorized (6)

Tags

AI Amazon Artificial Intelligence Buying Merchandise China Customer Buying Behavior Customer Relationship Management Customer service CVS Delivery Ethics Fashion financial strategy Global Grocery Human Resource Management Ikea Information Systems Introduction to Retailing Kroger Luxury Macy's Malls Managing Merchandise Planning Managing the Store McDonald's Millennials Mobile Apps Multichannel Retailing Online retailing Pricing Retail Communication Mix Retail Locations Retail Market Strategy Retail Pricing Retail Tidbit Store Design Store Layout Supply Chain Management Target Technology Types of Retailers visual merchandising Walmart Whole Foods

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