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Retailing Management

~ 11th Edition

Retailing Management

Category Archives: Chapter 11: Customer Relationship Management

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Click-and-Mortar: Best Buy Launches an Online Marketplace

08 Tuesday Jul 2025

Posted by Retailing Management in Chapter 06: Retail Market Strategy, Chapter 11: Customer Relationship Management

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Marketplace, platform, revenue streams

Long known as a reputable electronics retailer, Best Buy has spawned a number of profitable subsidiaries. Perhaps the best known …

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Fueled Up: Amazon Prime Introduces Discounts on Gas

26 Wednesday Mar 2025

Posted by Retailing Management in Chapter 11: Customer Relationship Management

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Amazon follows four key principles: customer obsession, innovation, operational excellence, and long-term planning. With the introduction of fuel discounts at …

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Redbox Is Done. Where Do the Machines Go?

26 Wednesday Feb 2025

Posted by Retailing Management in Chapter 06: Retail Market Strategy, Chapter 11: Customer Relationship Management

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Okay kids, gather around. We have a story to tell, one that you might not believe, but stick with us. …

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Hot Off the Presses, and We Don’t Mean Hot Dogs: Costco’s Successful Magazine

31 Friday Jan 2025

Posted by Retailing Management in Chapter 11: Customer Relationship Management, Chapter 15: Retail Communication Mix

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You might be forgiven for not knowing that Costco, known for its big-box warehouse offerings and affordable hot dogs, also …

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When Should Retailers Disclose Food and Beverage Information?

07 Tuesday Nov 2023

Posted by Retailing Management in Chapter 11: Customer Relationship Management, Retail Tidbits

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Charged Lemonade, Liability, Panera Bread

When and to what extent are food retailers liable for ensuring that consumers know precisely what is in the food …

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Hennessey Is Making Custom Hypercars for Superstars

16 Sunday Jul 2023

Posted by Retailing Management in Chapter 11: Customer Relationship Management, Chapter 18: Customer Service, Retail Tidbits

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Customer Relationship Management, Customer service, Hennessey, Michael Jordan, Retail Tidbit, Supercars

If you’re the greatest basketball player of all time (we said it, and we stand by it!), what do you …

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Excuse Me, Waiter? No, No, Not the Robot

25 Sunday Jun 2023

Posted by Retailing Management in Chapter 11: Customer Relationship Management

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Artificial Intelligence, Customer Relationship Management, QR codes, Robots, Service, Technology

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Is the restaurant of the future already here? Various eateries encourage customers to scan a QR code to see the …

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Some Nonprofits Are Frowning Now: The End of the AmazonSmile Initiative

17 Monday Apr 2023

Posted by Retailing Management in Chapter 07: Financial Strategy, Chapter 11: Customer Relationship Management

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Amazon, AmazonSmile, Customer Relationship Management, ESG, financial strategy

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Passive charity initiatives are easy and appealing to consumers. Simply by buying a particular product or visiting a restaurant on …

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Anti-Social Media: Lush and Some Other Companies Quit Facebook—Maybe for Good?

01 Wednesday Mar 2023

Posted by Retailing Management in Chapter 11: Customer Relationship Management, Chapter 15: Retail Communication Mix

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Balenciaga, Bottega Veneta, Facebook, Lush

In late 2021, acting on troubling information raised by a Facebook whistleblower, the British handmade cosmetics retailer Lush decided to …

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Customers Are Lovin’ McDonald’s’ New Adult Happy Meals

09 Monday Jan 2023

Posted by Retailing Management in Chapter 11: Customer Relationship Management

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Adult Happy Meals, Cactus Plant Flea Market, Customer Relationship Management, McDonald's

When McDonald’s announced the launch of its brand new, limited edition, adult-themed Happy Meals, customers quickly expressed how much they …

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Articles by Chapter

  • Chapter 01: Introduction to the World of Retailing (19)
  • Chapter 02: Types of Retailers (84)
  • Chapter 03: Digital Retailing (21)
  • Chapter 04: Multichannel and Omnichannel Retailing (98)
  • Chapter 05: Customer Buying Behavior (89)
  • Chapter 06: Retail Market Strategy (194)
  • Chapter 07: Financial Strategy (50)
  • Chapter 08: Retail Locations (47)
  • Chapter 09: Retail Site Location (22)
  • Chapter 10: Information Systems and Supply Chain Management (106)
  • Chapter 11: Customer Relationship Management (54)
  • Chapter 12: Managing the Merchandise Planning Process (59)
  • Chapter 13: Buying Merchandise (68)
  • Chapter 14: Retail Pricing (76)
  • Chapter 15: Retail Communication Mix (62)
  • Chapter 16: Human Resources and Managing the Store (74)
  • Chapter 17: Store Layout, Design, and Visual Merchandising (60)
  • Chapter 18: Customer Service (74)
  • Retail Tidbits (128)
  • Uncategorized (6)

Tags

AI Amazon Artificial Intelligence Buying Merchandise China Customer Buying Behavior Customer Relationship Management Customer service CVS Delivery Ethics Fashion financial strategy Global Grocery Human Resource Management Ikea Information Systems Introduction to Retailing Kroger Luxury Macy's Malls Managing Merchandise Planning Managing the Store McDonald's Millennials Mobile Apps Multichannel Retailing Online retailing Pricing Retail Communication Mix Retail Locations Retail Market Strategy Retail Pricing Retail Tidbit Store Design Store Layout Supply Chain Management Target Technology Types of Retailers visual merchandising Walmart Whole Foods

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Articles by Chapter

  • Chapter 01: Introduction to the World of Retailing (19)
  • Chapter 02: Types of Retailers (84)
  • Chapter 03: Digital Retailing (21)
  • Chapter 04: Multichannel and Omnichannel Retailing (98)
  • Chapter 05: Customer Buying Behavior (89)
  • Chapter 06: Retail Market Strategy (194)
  • Chapter 07: Financial Strategy (50)
  • Chapter 08: Retail Locations (47)
  • Chapter 09: Retail Site Location (22)
  • Chapter 10: Information Systems and Supply Chain Management (106)
  • Chapter 11: Customer Relationship Management (54)
  • Chapter 12: Managing the Merchandise Planning Process (59)
  • Chapter 13: Buying Merchandise (68)
  • Chapter 14: Retail Pricing (76)
  • Chapter 15: Retail Communication Mix (62)
  • Chapter 16: Human Resources and Managing the Store (74)
  • Chapter 17: Store Layout, Design, and Visual Merchandising (60)
  • Chapter 18: Customer Service (74)
  • Retail Tidbits (128)
  • Uncategorized (6)

Tags

AI Amazon Artificial Intelligence Buying Merchandise China Customer Buying Behavior Customer Relationship Management Customer service CVS Delivery Ethics Fashion financial strategy Global Grocery Human Resource Management Ikea Information Systems Introduction to Retailing Kroger Luxury Macy's Malls Managing Merchandise Planning Managing the Store McDonald's Millennials Mobile Apps Multichannel Retailing Online retailing Pricing Retail Communication Mix Retail Locations Retail Market Strategy Retail Pricing Retail Tidbit Store Design Store Layout Supply Chain Management Target Technology Types of Retailers visual merchandising Walmart Whole Foods

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