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As we discussed previously in these abstracts, McDonald’s and Krispy Kreme entered into a novel partnership in late 2022, making …
15 Monday Apr 2024
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As we discussed previously in these abstracts, McDonald’s and Krispy Kreme entered into a novel partnership in late 2022, making …
01 Monday Apr 2024
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Even if it represents a big box department store by definition, Target also has long enjoyed its unique and trendy …
10 Tuesday Oct 2023
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The colors included in its standard 64-crayon box might have shifted a little over time, but the perception of Crayola …
03 Tuesday Oct 2023
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If a consumer buys a particular brand while shopping at Sam’s Club, should that sale be attributed prior promotional campaigns, …
07 Wednesday Jun 2023
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Fine Jewelry, Luxury Jewelry, Multichannel Retailing, Omnichannel Retailing, Virtual reality, WhatsApp
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When making a major purchase, such as a luxury watch or multiple-carat diamond, it might seem intuitive that shoppers would …
15 Wednesday Feb 2023
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TikTok is renowned for its data collection strategies. As it entered the mainstream in 2020, information about its data collection …
24 Monday Jan 2022
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You might not always understand your computer, but increasingly, it understands you. The specific field of artificial intelligence (AI) that …
19 Wednesday Jan 2022
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Does the real world seem like a terrible place sometimes? Are you simply spending too much time struggling through it …
29 Wednesday Sep 2021
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There’s no doubt that digital channels represent a retail reality. But for some sellers, a fully digital presence is never …
14 Tuesday Sep 2021
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Companies come up with new ideas through a variety of sources: in-house experts and designers, competitors’ moves, and consumers’ demands. …