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Shoes were among the earliest product markets to gain traction in ecommerce channels. Consumers could easily find the brand, model, …
Fleet Feet in the Streets: Why Hoka Embraces Physical Stores
22 Monday Dec 2025
Category Archives: Chapter 06: Retail Market Strategy
Burger King Employees Go Viral—Which Might Not Be Good News for the Brand
15 Wednesday Oct 2025
Take a pinch of viral social media, add in some ground up human resources management, top it with a few …
Click-and-Mortar: Best Buy Launches an Online Marketplace
08 Tuesday Jul 2025
Long known as a reputable electronics retailer, Best Buy has spawned a number of profitable subsidiaries. Perhaps the best known …
It Isn’t Just the Aroma: The Deep Appeal of Yemeni Coffee Shops
19 Wednesday Mar 2025
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It isn’t as if coffee shops are a new idea. Consumers throughout the United States have demonstrated their deep and …
Redbox Is Done. Where Do the Machines Go?
26 Wednesday Feb 2025
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Okay kids, gather around. We have a story to tell, one that you might not believe, but stick with us. …
Homegrown Chinese Fast-Food Chains Go Toe-to-Toe with Western Behemoths
13 Wednesday Nov 2024
Posted in Chapter 06: Retail Market Strategy
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Western fast-food chains once dominated the casual dining landscape in China. The opening of a KFC in a Chinese city …
Wake Up and Smell the Competition: Inside the “Coffee Wars”
11 Monday Nov 2024
Posted in Chapter 06: Retail Market Strategy
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Faced with the vast choices on most coffee shop menus—orange creamsicle Frappuccinos, pink drinks, and pumpkin spice lattes, to name …
Cleared for Take Off: Exploring Walmart’s Use of Delivery Drones
29 Monday Jul 2024
Bigger and Better: Exploring Walmart’s New Premium Bettergoods Brand
22 Monday Jul 2024
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Pop quiz (but it’s an easy one): What is Walmart’s pricing strategy? If you answered “low prices,” you get credit. …
The Canadian Tuxedo: If Consumers Are Willing, Levi’s Is Ready
13 Monday May 2024
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The Canadian tuxedo refers to the risky but sometimes fabulous fashion choice to put denim on top of denim. Not …