05 Monday Aug 2024
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Fast food appeals to consumers because it offers consistency and convenience. But perhaps even more important, it makes these offers …
22 Monday Jul 2024
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Pop quiz (but it’s an easy one): What is Walmart’s pricing strategy? If you answered “low prices,” you get credit. …
18 Monday Mar 2024
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Global-level shocks, including not just the pandemic but also extreme planetary weather conditions and international wars and conflicts, continue to …
01 Thursday Feb 2024
Posted in Chapter 14: Retail Pricing
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Especially around the holiday season, consumers are often inundated with promotional offers from mobile service providers, promising them the latest …
11 Thursday Jan 2024
Posted in Chapter 14: Retail Pricing
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By pricing popular items at very low levels, retailers might succeed in enticing consumers into their stores, where they tend …
16 Wednesday Nov 2022
When companies merge, leaving a mega-corporation with no competitors, consumers suffer. The most recent example of this general capitalist truism …
02 Wednesday Nov 2022
Shoppers, get your credit cards ready. Some, but not all, of America’s largest retailers have too much inventory just lingering …
02 Wednesday Nov 2022
Posted in Chapter 15: Retail Communication Mix
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I’d like to buy the world a Coke … but it’s gotten too expensive. In a bold move, Coca-Cola executives …
02 Wednesday Nov 2022
Posted in Chapter 14: Retail Pricing
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If you wanted a bargain on a Tesla Full Self-Driving (FSD) premium driver assistance program—well, you’re a few years behind. …
22 Monday Aug 2022
Posted in Chapter 14: Retail Pricing
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How much is that television on the shopping website? Probably quite a bit less than it was last year, or …
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