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Retailing Management

~ 11th Edition

Retailing Management

Tag Archives: Customer Relationship Management

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Hennessey Is Making Custom Hypercars for Superstars

16 Sunday Jul 2023

Posted by Retailing Management in Chapter 11: Customer Relationship Management, Chapter 18: Customer Service, Retail Tidbits

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Customer Relationship Management, Customer service, Hennessey, Michael Jordan, Retail Tidbit, Supercars

If you’re the greatest basketball player of all time (we said it, and we stand by it!), what do you …

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Excuse Me, Waiter? No, No, Not the Robot

25 Sunday Jun 2023

Posted by Retailing Management in Chapter 11: Customer Relationship Management

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Artificial Intelligence, Customer Relationship Management, QR codes, Robots, Service, Technology

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Is the restaurant of the future already here? Various eateries encourage customers to scan a QR code to see the …

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Some Nonprofits Are Frowning Now: The End of the AmazonSmile Initiative

17 Monday Apr 2023

Posted by Retailing Management in Chapter 07: Financial Strategy, Chapter 11: Customer Relationship Management

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Amazon, AmazonSmile, Customer Relationship Management, ESG, financial strategy

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Passive charity initiatives are easy and appealing to consumers. Simply by buying a particular product or visiting a restaurant on …

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Customers Are Lovin’ McDonald’s’ New Adult Happy Meals

09 Monday Jan 2023

Posted by Retailing Management in Chapter 11: Customer Relationship Management

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Adult Happy Meals, Cactus Plant Flea Market, Customer Relationship Management, McDonald's

When McDonald’s announced the launch of its brand new, limited edition, adult-themed Happy Meals, customers quickly expressed how much they …

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It’s a Big One: Electric Vehicle Startup Rivian Recalls Nearly Every Vehicle It Has Ever Made

02 Monday Jan 2023

Posted by Retailing Management in Chapter 11: Customer Relationship Management

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Customer Relationship Management, Electric Vehicle, Recall, Rivian

A year ago, the electric vehicle startup Rivian was celebrated as an industry “darling” and the next big competitor to …

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Starbucks Wants to Sell You NFTs

02 Wednesday Nov 2022

Posted by Retailing Management in Chapter 05: Customer Buying Behavior, Chapter 11: Customer Relationship Management

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Customer Buying Behavior, Customer Relationship Management, Mobile App, NFT, Starbucks

Once upon a time, Starbucks introduced all of America to cappuccinos. Now the coffee behemoth wants to do the same …

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Rewarding Big Mac Buying: Emerging Insights into McDonald’s Planned Loyalty Program

12 Monday Apr 2021

Posted by Retailing Management in Chapter 11: Customer Relationship Management

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Customer Relationship Management, McDonald's, Rewards Program

Other fast-food retailers do it. And in other countries, McDonald’s does it too. But for the first time in the …

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Modern Last Mile Options: Getting Products into Customers’ Hands in Novel and Varied Ways

29 Monday Mar 2021

Posted by Retailing Management in Chapter 06: Retail Market Strategy, Chapter 10: Information Systems and Supply Chain Management, Chapter 11: Customer Relationship Management

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Customer Relationship Management, Delivery, Retail Market Strategy, Supply Chain Management

The proverbial last mile in supply chains—which refers to the point that the product transfers from the retailer’s possession to …

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Subscribing to an Alternative Business Model: The Pandemic-Era Promise of Retail Subscription Services

07 Monday Sep 2020

Posted by Retailing Management in Chapter 11: Customer Relationship Management, Chapter 14: Retail Pricing

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Customer Relationship Management, Retail Pricing, Subscription boxes, subscriptions

The subscription business model has steadily spread, moving away from traditional print publications and toward such market sectors as clothing, …

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Raising a Community Focus in Nike’s New Rise Store Concept

03 Thursday Sep 2020

Posted by Retailing Management in Chapter 08: Retail Locations, Chapter 11: Customer Relationship Management

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Customer Relationship Management, Nike, Retail Locations

There are Nike stores, and then there are Nike stores. But regardless of whether you visit a House of Innovation, …

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Articles by Chapter

  • Chapter 01: Introduction to the World of Retailing (19)
  • Chapter 02: Types of Retailers (84)
  • Chapter 03: Digital Retailing (21)
  • Chapter 04: Multichannel and Omnichannel Retailing (98)
  • Chapter 05: Customer Buying Behavior (89)
  • Chapter 06: Retail Market Strategy (194)
  • Chapter 07: Financial Strategy (50)
  • Chapter 08: Retail Locations (47)
  • Chapter 09: Retail Site Location (22)
  • Chapter 10: Information Systems and Supply Chain Management (106)
  • Chapter 11: Customer Relationship Management (54)
  • Chapter 12: Managing the Merchandise Planning Process (59)
  • Chapter 13: Buying Merchandise (68)
  • Chapter 14: Retail Pricing (76)
  • Chapter 15: Retail Communication Mix (62)
  • Chapter 16: Human Resources and Managing the Store (74)
  • Chapter 17: Store Layout, Design, and Visual Merchandising (60)
  • Chapter 18: Customer Service (74)
  • Retail Tidbits (128)
  • Uncategorized (6)

Tags

AI Amazon Artificial Intelligence Buying Merchandise China Customer Buying Behavior Customer Relationship Management Customer service CVS Delivery Ethics Fashion financial strategy Global Grocery Human Resource Management Ikea Information Systems Introduction to Retailing Kroger Luxury Macy's Malls Managing Merchandise Planning Managing the Store McDonald's Millennials Mobile Apps Multichannel Retailing Online retailing Pricing Retail Communication Mix Retail Locations Retail Market Strategy Retail Pricing Retail Tidbit Store Design Store Layout Supply Chain Management Target Technology Types of Retailers visual merchandising Walmart Whole Foods

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Articles by Chapter

  • Chapter 01: Introduction to the World of Retailing (19)
  • Chapter 02: Types of Retailers (84)
  • Chapter 03: Digital Retailing (21)
  • Chapter 04: Multichannel and Omnichannel Retailing (98)
  • Chapter 05: Customer Buying Behavior (89)
  • Chapter 06: Retail Market Strategy (194)
  • Chapter 07: Financial Strategy (50)
  • Chapter 08: Retail Locations (47)
  • Chapter 09: Retail Site Location (22)
  • Chapter 10: Information Systems and Supply Chain Management (106)
  • Chapter 11: Customer Relationship Management (54)
  • Chapter 12: Managing the Merchandise Planning Process (59)
  • Chapter 13: Buying Merchandise (68)
  • Chapter 14: Retail Pricing (76)
  • Chapter 15: Retail Communication Mix (62)
  • Chapter 16: Human Resources and Managing the Store (74)
  • Chapter 17: Store Layout, Design, and Visual Merchandising (60)
  • Chapter 18: Customer Service (74)
  • Retail Tidbits (128)
  • Uncategorized (6)

Tags

AI Amazon Artificial Intelligence Buying Merchandise China Customer Buying Behavior Customer Relationship Management Customer service CVS Delivery Ethics Fashion financial strategy Global Grocery Human Resource Management Ikea Information Systems Introduction to Retailing Kroger Luxury Macy's Malls Managing Merchandise Planning Managing the Store McDonald's Millennials Mobile Apps Multichannel Retailing Online retailing Pricing Retail Communication Mix Retail Locations Retail Market Strategy Retail Pricing Retail Tidbit Store Design Store Layout Supply Chain Management Target Technology Types of Retailers visual merchandising Walmart Whole Foods

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