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Retailing Management

~ 11th Edition

Retailing Management

Category Archives: Chapter 03: Digital Retailing

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TikTok Shop Might Be Made for Gen Z, But It Isn’t Limited to Gen Z

24 Monday Nov 2025

Posted by Retailing Management in Chapter 03: Digital Retailing

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digital, generation, influencer, shop, Teens, TikTok, young

This gallery contains 1 photo.

When TikTok introduced its TikTok Shop in 2023, it reflected both an awareness of current consumer trends and a recognition …

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Seeking an Advantage, Kroger Focuses on E-Commerce

20 Monday Oct 2025

Posted by Retailing Management in Chapter 03: Digital Retailing, Chapter 05: Customer Buying Behavior, Chapter 10: Information Systems and Supply Chain Management

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Kroger has made a big bet on e-commerce. Although its digital channels are not yet profitable, it cites steady rises, …

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Using Artificial Intelligence to Transform the Last Mile in E-Commerce

06 Monday Oct 2025

Posted by Retailing Management in Chapter 03: Digital Retailing, Chapter 10: Information Systems and Supply Chain Management

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Since artificial intelligence (AI) was first introduced, it has revolutionized retail sectors in various ways. From Walmart’s digital surveillance systems …

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Pushing the Right Buttons? Amazon Introduces Rufus and Alexa+

29 Tuesday Jul 2025

Posted by Retailing Management in Chapter 03: Digital Retailing, Chapter 15: Retail Communication Mix

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AI, Alexa, algorithm, Artificial Intelligence, rank, rufus, search

As the widespread adoption of various voice-powered assistants like Alexa and Siri has shown, today’s consumer society seems determined to …

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Beauty Fix: Amazon Opens a Cosmetics Store in Milan

15 Tuesday Jul 2025

Posted by Retailing Management in Chapter 02: Types of Retailers, Chapter 03: Digital Retailing, Chapter 04: Multichannel and Omnichannel Retailing

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Amazon, cosmetics, milan, physical store

Let’s do a quick thought experiment. First, think about Amazon’s global, massive retail model. What are its main features, and …

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Happy to Help: Microsoft Launches AI Agents

12 Wednesday Mar 2025

Posted by Retailing Management in Chapter 03: Digital Retailing, Chapter 18: Customer Service

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Working in a customer service role can be deeply taxing. It requires nearly constant exertions of emotional energy, in addition …

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Nipped in the Bud: Plant Seller The Sill Moves Online

22 Wednesday Jan 2025

Posted by Retailing Management in Chapter 03: Digital Retailing, Chapter 04: Multichannel and Omnichannel Retailing

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Less mess than a pet, much less responsibility than a child, house plants have become a staple of 20-somethings’ lives, …

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Amazon Set to Counter Temu and Shein with its Own Fast-Fashion Service

21 Monday Oct 2024

Posted by Retailing Management in Chapter 02: Types of Retailers, Chapter 03: Digital Retailing, Chapter 12: Managing the Merchandise Planning Process

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Amazon is set to launch a new service that focuses on shipping low-cost fashion wear, household goods, and other products …

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Young at Heart: The Economic Influence of Gen Z

02 Monday Sep 2024

Posted by Retailing Management in Chapter 03: Digital Retailing, Chapter 05: Customer Buying Behavior

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generation, genz, purchasing power, segmentation

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Gen Z gets talked about for a lot of reasons. Stories about their savvy with social media platforms, including TikTok; …

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Let’s Get “Phygital”: A New Form of Omnichannel Marketing

26 Monday Aug 2024

Posted by Retailing Management in Chapter 03: Digital Retailing, Chapter 04: Multichannel and Omnichannel Retailing

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digital, phygital, phyiscal

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From podcasts to infomercials, glamping to motels, the retail world seems to love inventing new products, then describing them by …

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Articles by Chapter

  • Chapter 01: Introduction to the World of Retailing (19)
  • Chapter 02: Types of Retailers (84)
  • Chapter 03: Digital Retailing (21)
  • Chapter 04: Multichannel and Omnichannel Retailing (98)
  • Chapter 05: Customer Buying Behavior (89)
  • Chapter 06: Retail Market Strategy (194)
  • Chapter 07: Financial Strategy (50)
  • Chapter 08: Retail Locations (47)
  • Chapter 09: Retail Site Location (22)
  • Chapter 10: Information Systems and Supply Chain Management (106)
  • Chapter 11: Customer Relationship Management (54)
  • Chapter 12: Managing the Merchandise Planning Process (59)
  • Chapter 13: Buying Merchandise (68)
  • Chapter 14: Retail Pricing (76)
  • Chapter 15: Retail Communication Mix (62)
  • Chapter 16: Human Resources and Managing the Store (74)
  • Chapter 17: Store Layout, Design, and Visual Merchandising (60)
  • Chapter 18: Customer Service (74)
  • Retail Tidbits (128)
  • Uncategorized (6)

Tags

AI Amazon Artificial Intelligence Buying Merchandise China Customer Buying Behavior Customer Relationship Management Customer service CVS Delivery Ethics Fashion financial strategy Global Grocery Human Resource Management Ikea Information Systems Introduction to Retailing Kroger Luxury Macy's Malls Managing Merchandise Planning Managing the Store McDonald's Millennials Mobile Apps Multichannel Retailing Online retailing Pricing Retail Communication Mix Retail Locations Retail Market Strategy Retail Pricing Retail Tidbit Store Design Store Layout Supply Chain Management Target Technology Types of Retailers visual merchandising Walmart Whole Foods

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Articles by Chapter

  • Chapter 01: Introduction to the World of Retailing (19)
  • Chapter 02: Types of Retailers (84)
  • Chapter 03: Digital Retailing (21)
  • Chapter 04: Multichannel and Omnichannel Retailing (98)
  • Chapter 05: Customer Buying Behavior (89)
  • Chapter 06: Retail Market Strategy (194)
  • Chapter 07: Financial Strategy (50)
  • Chapter 08: Retail Locations (47)
  • Chapter 09: Retail Site Location (22)
  • Chapter 10: Information Systems and Supply Chain Management (106)
  • Chapter 11: Customer Relationship Management (54)
  • Chapter 12: Managing the Merchandise Planning Process (59)
  • Chapter 13: Buying Merchandise (68)
  • Chapter 14: Retail Pricing (76)
  • Chapter 15: Retail Communication Mix (62)
  • Chapter 16: Human Resources and Managing the Store (74)
  • Chapter 17: Store Layout, Design, and Visual Merchandising (60)
  • Chapter 18: Customer Service (74)
  • Retail Tidbits (128)
  • Uncategorized (6)

Tags

AI Amazon Artificial Intelligence Buying Merchandise China Customer Buying Behavior Customer Relationship Management Customer service CVS Delivery Ethics Fashion financial strategy Global Grocery Human Resource Management Ikea Information Systems Introduction to Retailing Kroger Luxury Macy's Malls Managing Merchandise Planning Managing the Store McDonald's Millennials Mobile Apps Multichannel Retailing Online retailing Pricing Retail Communication Mix Retail Locations Retail Market Strategy Retail Pricing Retail Tidbit Store Design Store Layout Supply Chain Management Target Technology Types of Retailers visual merchandising Walmart Whole Foods

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