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Hashtag moments are both a boon and a bane for fashionable brands. The phrase refers to consumers’ desire to access …
Asos Warns Customers It Is Getting Stricter on Returns
21 Tuesday May 2019
Posted in Chapter 07: Financial Strategy
Tag Archives: social media
Why Is Social Media Not Working for Customer Service?
10 Wednesday Feb 2016
Posted in Chapter 18: Customer Service
Even as more and more shoppers seek to gain access to retailers through social media—with some studies indicating that 20 …
Social Sites Move to Boost Retail Sales
05 Thursday Nov 2015
Whether its seems obvious or not to outsiders, the thing that marks all the top retailers of today is their …
Love the Dress: Sharing Websites Are the Latest Must-Have for Fashion Retailers
12 Friday Sep 2014
Similar to the way that divisions between online and offline channels have tumbled, the latest developments in fashion-oriented multichannel retailing …
Volatile Brew: Price-Matching and Social Media
04 Thursday Sep 2014
Posted in Chapter 14: Retail Pricing
To achieve its foundational promise of radically low prices, Dollar General often stocks only smaller sizes in its product lines. …
Social Media Fail to Live Up to Early Marketing Hype
10 Thursday Jul 2014
Posted in Chapter 15: Retail Communication Mix
When it comes to using social media to appeal to customers, marketers are starting to realize that more is not …
Study: For Stores, Social Media Still A Bust
02 Tuesday Apr 2013
Posted in Chapter 15: Retail Communication Mix
While social media is prevalent in most consumers’ lives, it is still not one of the top choices when it …
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