26 Monday Aug 2019
Questions about what constitutes unethical influence tactics and what are legitimate advertising or retailing practices are impossible to answer conclusively; …
17 Tuesday Feb 2015
Posted in Chapter 05: Customer Buying Behavior
In addition to the beacon technology, such as Apple’s iBeacon, that enables retailers to locate, track, and interact with shoppers …
10 Thursday Jul 2014
Posted in Chapter 15: Retail Communication Mix
When it comes to using social media to appeal to customers, marketers are starting to realize that more is not …
08 Tuesday Jul 2014
Posted in Chapter 15: Retail Communication Mix
In the early days of e-commerce, retailers worried about including too many ads on their sites, for fear that annoyed …
06 Monday Jan 2014
Many of us see an item in an advertisement and think, “wow, that looks cool,” and then forget about it. …
09 Wednesday Oct 2013
Posted in Chapter 08: Retail Locations
Tags
Many commercial-property investors are now developing properties to target Hispanics. Hispanics account for half of the population growth between 2000 …
07 Monday Oct 2013
The Weather Channel has collected over 75 years of data including, temperatures, dew-points, cloud coverage, and more, across North America. …
19 Monday Aug 2013
Posted in Chapter 15: Retail Communication Mix
In late May of this year, Facebook found itself at a crossroads with advertisers and its users. Feminist groups lobbied …
25 Monday Feb 2013
Last year Walmart launched an aggressive promotional campaign that claimed it had better prices than some of its competitors. This …
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