How E-Commerce Sites Manipulate You into Buying Things You May Not Want

26 Monday Aug 2019

Posted by Retailing Management in Chapter 04: Multichannel and Omnichannel Retailing, Chapter 15: Retail Communication Mix

≈ Leave a comment

Tags

advertising, Customer Experience, ecommerce

Questions about what constitutes unethical influence tactics and what are legitimate advertising or retailing practices are impossible to answer conclusively; …

Continue reading →

Gallery

Will Amazon Disrupt Retail Again with Its New 4-Star Concept?

17 Monday Dec 2018

Posted by Retailing Management in Chapter 12: Managing the Merchandise Planning Process

≈ Leave a comment

Tags

Amazon, ecommerce, Omnichannel, retail strategy

In expanding its omnichannel strategy, Amazon keeps experimenting with various iterations of brick-and-mortar locations, testing out grocery concepts, book stores, …

Continue reading →

Retailing Management

~ 11th Edition

Tag Archives: ecommerce

How E-Commerce Sites Manipulate You into Buying Things You May Not Want

Will Amazon Disrupt Retail Again with Its New 4-Star Concept?