In March, the U.S. Supreme Court ruled in favor of a Thai student who was being sued by a book …
High Court Rules in Favor of Book Reseller
17 Friday May 2013
Posted in Chapter 13: Buying Merchandise
17 Friday May 2013
Posted in Chapter 13: Buying Merchandise
In March, the U.S. Supreme Court ruled in favor of a Thai student who was being sued by a book …
15 Wednesday May 2013
Millennials, people between the ages of 15-34, spend about $600 billion a year. Retailers are scrambling to develop loyal relationships …
13 Monday May 2013
Sales of magazines have long been fueled by bored shoppers waiting in the checkout line who get engrossed in an …
11 Saturday May 2013
Many retailers, including department store giant Macy’s, are beginning to fulfill online orders from store inventory rather than through warehouses. …
09 Thursday May 2013
Posted in Chapter 18: Customer Service
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According to researchers, 75% of customers (from a survey of 1,500 U.S. customers) expect free shipping from online retailers and …
07 Tuesday May 2013
Posted in Chapter 05: Customer Buying Behavior
Long gone are the days of “Leave it to Beaver” type family conditions where fathers come home expecting a home-cooked …
05 Sunday May 2013
Martha Stewart is once again in the middle of a big controversy. The controversy revolves around whether or not Martha …
03 Friday May 2013
Global retailers like AutoZone are using big data to customize selection at the local retailer level. For example, AutoZone customers …
01 Wednesday May 2013
Retailing will change dramatically between now and 2020. The following outlines some of the anticipated changes and the impact these …
22 Monday Apr 2013
Customers used to have to shop in two completely different worlds: luxury or mass market. However, recently, many manufacturers and …
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