02 Wednesday Nov 2022
Posted in Chapter 05: Customer Buying Behavior
Sephora scores high marks for selling customers high-end makeup. But it earns much lower marks for allegedly selling customers’ data, …
18 Monday May 2015
Retailers can gather, analyze, and use more detailed and extensive customer information than ever before. But should they? Recent events …
05 Thursday Mar 2015
Posted in Chapter 09: Retail Site Location
FreshDirect started out in Manhattan in 2002. When it decided to expand its operations, it has a lot of options. …
19 Thursday Feb 2015
Posted in Chapter 05: Customer Buying Behavior
Unfortunately, it appears that the most widely used segmentation methods are not the ones that provide the greatest return on …
04 Wednesday Jun 2014
Posted in Chapter 18: Customer Service
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Even as increasing numbers of retailers actively seek out customer feedback through online surveys or follow-up telephone contacts, experts are …
17 Monday Feb 2014
Airlines have finally invested in technology that allows them to use the tremendous amount of customer data that they already …
18 Monday Nov 2013
Posted in Chapter 13: Buying Merchandise
Fashion is a risky business, for both the customer and the retailer. In order to minimize risks, many fashion retailers …
17 Monday Jun 2013
One of the main causes of inventory shrinkage is employee theft. According to the National Retail Federation, employee theft accounts …
03 Friday May 2013
Global retailers like AutoZone are using big data to customize selection at the local retailer level. For example, AutoZone customers …
06 Saturday Apr 2013
etailers are able to capture large amounts of information about customers when customers make purchases or browse online. Websites can …
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