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Aether is primarily a web-based retailer that focuses on outerwear. Recently the California-based company has begun expanding its operations into …
Aether builds a sleek San Francisco boutique from three shipping containers
28 Thursday Mar 2013
LLove meetups with clothes: Banana Republic partners with Match.com
25 Monday Mar 2013
Posted in Chapter 15: Retail Communication Mix
Banana Republic is spreading the love with its recent marketing campaign. During Valentine’s Day, Banana Republic partnered with Match.com to …
Super Bowl Blackout Was Positive for Pizza and Wings
21 Thursday Mar 2013
Posted in Chapter 15: Retail Communication Mix
The Super Bowl, is one of the most watched television events in the world, and also a major eating event …
Walmart wants to “Buy America”
19 Tuesday Mar 2013
Critics of Walmart have long charged the company with not paying employees enough and selling too many items made in …
Bad Roads, Red Tape, Burly Thugs Slow Walmart’s Passage in India
17 Sunday Mar 2013
In fall of 2012, India announced a relaxation in its foreign investment rules. Global retail giant, Walmart, set out …
Perks/Culture Make Happy REI Employees
14 Thursday Mar 2013
Glassdoor’s Annual Best Place to Work study ranked REI as one of the best places to work. The top-50 list …
Swarming a Book Online
12 Tuesday Mar 2013
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Amazon, Customer Relationship Management, Customer reviews, Online retailing, Retail Communication Mix, Retail Market Strategy
Customer reviews of books available for sale on Amazon are becoming attack weapons that can severely impact the sales and …
Why Don’t Loyalty Programs Connect with Consumers?
10 Sunday Mar 2013
Many retailers rely on their loyalty programs to retain their most frequent shoppers. However, a recent survey by Edgell Knowledge …
Barnes & Noble, the Last Big Bookseller Standing: But for How Long?
08 Friday Mar 2013
Barclay’s estimates that Barnes & Noble will have a cumulative three year loss of around $700 million. While Barnes & …
Canada: Target’s next bull’s eye
06 Wednesday Mar 2013
Posted in Chapter 06: Retail Market Strategy
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Starting in March, Target will begin its first efforts at global expansion outside of the United States by opening the …
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