Although e-commerce continues to grow and innovate at a blistering rate, there are many customers who still want to shop …
Retail Goes Personal: How to Create the Stores Shoppers Want
04 Monday Mar 2013
Top 30 QR code uses
27 Wednesday Feb 2013
QR is short for Quick Response. QR codes are used to take a piece of information from a transitory media …
Rivals Object to Walmart Ads
25 Monday Feb 2013
Last year Walmart launched an aggressive promotional campaign that claimed it had better prices than some of its competitors. This …
HSN evolves and thrives under CEO Grossman
23 Saturday Feb 2013
Mindy Grossman is CEO of HSN (Home Shopping Network). She came to the company in 2006 after rebranding Ralph Lauren. …
BrainTrust Query: Should Restaurants Change Prices By the Hour?
21 Thursday Feb 2013
Posted in Chapter 14: Retail Pricing
An empty table is lost revenue for a restaurant. In order to capitalize on hourly changes in demand, many restaurants …
Return to the City: Renewal of Inner City Retail Stores
19 Tuesday Feb 2013
Posted in Chapter 08: Retail Locations
In the 1970’s and 1980’s, there was a great urban flight as families moved from urban town centers into the …
7-Eleven Shifts Focus to Healthier Food Options
17 Sunday Feb 2013
7-Eleven convenience stores are best known for Big Gulps, Slurpees, and nachos. 7-Eleven is now revamping its strategy to appeal …
Retailers Try to Adapt to Device-Hopping Shoppers
15 Friday Feb 2013
Last year, visits to e-commerce sites and mobile apps on tablets and smartphones doubled. In addition, the size of the …
Now on Twitter: Holiday Shopping Deals
13 Wednesday Feb 2013
Posted in Chapter 15: Retail Communication Mix
Twitter was the go-to social media platform for many retailers during the most recent holiday season. For example, during the …
Variable Online Pricing Gaining More Attention
11 Monday Feb 2013
Posted in Chapter 14: Retail Pricing
Many retailers, like Staples, Home Depot, and Rosetta Store, are now offering different prices to different consumers based on the …
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