Mobile technology is rapidly changing the way that consumers interact with restaurants. In many ways, mobile technology also gives power …
The Touch Screen That Came to Dinner
30 Monday Dec 2013
First Comes Love……Macy’s Woos the Millennial Market
20 Friday Dec 2013
Posted in Chapter 05: Customer Buying Behavior
Millennials, consumers born between the 1980’s and early 2000s, are the fastest growing demographic in the United States and they …
DIY Chain Tests Variable Pricing
18 Wednesday Dec 2013
B&Q is the U.K.’s largest home improvement and garden center retailer. B&Q recently announced that it will begin testing variable …
How South Florida Supermarkets Move Customers Through Their Stores
16 Monday Dec 2013
For most consumers, the retailer that is most visited is the supermarket. On average, customers shop for groceries twice a …
For Once-Mighty Sears, Pictures of Decay
12 Thursday Dec 2013
Posted in Chapter 06: Retail Market Strategy
Recently, a blog post entitled, “18 Depressing Photos That Show Why Nobody Wants to Shop at Sears,” went viral, attracting …
Starbucks Aims to Move Beyond Beans
10 Tuesday Dec 2013
Posted in Chapter 06: Retail Market Strategy
Starbucks is trying to extend its brand beyond coffee to dominate the entire food and beverage market. Starbucks recently spent …
‘Small Box’ Retail: Passing Fad or ‘Eureka Moment’ for e-Commerce?
04 Wednesday Dec 2013
Discovery commerce is a new trend where customers can subscribe to a service and receive a “surprise” tailored to the …
Men’s Luxury Shops Lose Snob Appeal
02 Monday Dec 2013
Tags
Luxury brand retailers like Barneys, Bergdorf’s and Paul Stuart are revamping their men’s sections to make them more inviting. Today’s …
Fashion Industry Meets Big Data
18 Monday Nov 2013
Posted in Chapter 13: Buying Merchandise
Fashion is a risky business, for both the customer and the retailer. In order to minimize risks, many fashion retailers …
Staples, RadioShack Yank Amazon Lockers From Stores
15 Friday Nov 2013
Posted in Chapter 06: Retail Market Strategy
Last year Staples launched a partnership with Amazon where Amazon placed lockers in selected Staples locations. This feature appealed to …
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