Before the holidays, Best Buy began using showrooming to its advantage by launching an ad campaign touting its stores as …
Fear of ‘Showrooming’ Fades
19 Wednesday Feb 2014
Posted in Chapter 14: Retail Pricing
How Airlines Mine Personal Data In-Flight
17 Monday Feb 2014
Airlines have finally invested in technology that allows them to use the tremendous amount of customer data that they already …
Russian Service, and With Please and Thank You
13 Thursday Feb 2014
Posted in Chapter 18: Customer Service
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Aeroflot is a Russian airline service that is working diligently to change the face of the Russian service industry. Russian …
‘Buy One, Give One’ Spirit Imbues an Online Store
11 Tuesday Feb 2014
Toms started in 2006 with the promise that for every pair of shoes a customer bought, Toms would donate a …
H&M Opening High-Tech Flagship in Times Square
06 Thursday Feb 2014
In November of 2013, H&M opened a flagship store in Times Square, with much fanfare, including a guest appearance by …
Want to Lure Shoppers to a Small Store? Give Them a Map
03 Monday Feb 2014
Local retailers have to find a way to differentiate themselves from their larger competitors and put themselves on the map …
For CVS regulars, Ads Tailored Just for Them
14 Tuesday Jan 2014
CVS is working hard to develop more strategic personalization efforts with its ExtraCare customers. CVS recently announced that it will …
Online Shopping Marathon Zooms Off the Blocks
09 Thursday Jan 2014
China hosts the world’s largest e-commerce event with its annual November 11th, one-day online shopping blowout. This year, Alibaba, the …
For Shoppers, Next Level of Instant Gratification
06 Monday Jan 2014
Many of us see an item in an advertisement and think, “wow, that looks cool,” and then forget about it. …
Ulta Grows By Offering Three Beauty Stores in One
02 Thursday Jan 2014
Posted in Chapter 06: Retail Market Strategy
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Ulta differs from traditional big box retailers and is defined by many as a “supermarket of beauty supplies.” Ulta was …
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