FreshDirect started out in Manhattan in 2002. When it decided to expand its operations, it has a lot of options. …
Applying Data to Decisions
05 Thursday Mar 2015
Posted in Chapter 09: Retail Site Location
The Challenges facing the Online Grocery Business
03 Tuesday Mar 2015
Nobody likes grocery shopping. That seems to be a universal truth that retailers have learned, and it may underlie the …
Why Luxury Retailers Should Watch Whole Foods’ New Loyalty Rewards Pilot
26 Thursday Feb 2015
Many grocery retailers maintain loyalty programs that offer discounts on certain items or cash back on related fuel purchases. But …
Amazon Not as Unstoppable as It Might Appear
23 Monday Feb 2015
When we talk about the shifting face of retail, we often refer to Amazon and the massive effects it has …
What Personalized Data Delivers the Biggest ROI for Retailers?
19 Thursday Feb 2015
Posted in Chapter 05: Customer Buying Behavior
Unfortunately, it appears that the most widely used segmentation methods are not the ones that provide the greatest return on …
Geolocation Is Changing the Retail Business Model Yet Again
17 Tuesday Feb 2015
Posted in Chapter 05: Customer Buying Behavior
In addition to the beacon technology, such as Apple’s iBeacon, that enables retailers to locate, track, and interact with shoppers …
Hate Checkout Lines? Macy’s Can Help
11 Wednesday Feb 2015
In its efforts to remain relevant and exciting to consumers, especially younger shoppers, Macy’s has adopted multiple in-store technologies that …
Four In-Store Trends Marketers Can’t Ignore in 2015
09 Monday Feb 2015
Noting the shifting balance of power, from brands and retailers toward consumers, at least one observer thinks there are four …
Will Cross-Gender Stores Mean More for Lululemon or Nike?
05 Thursday Feb 2015
Posted in Chapter 06: Retail Market Strategy
Whereas the primary target markets for Nike and Lululemon have thus far been relatively distinct, moves by each company suggest …
U.S. Officials Chase Counterfeit Goods Online
03 Tuesday Feb 2015
Posted in Chapter 13: Buying Merchandise
With a nice web design and a few pictures sourced from other sites, online counterfeiters are able to convince many …
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