08 Friday Nov 2013
Tags
Customer Buying Behavior, Food Industry, Managing Merchandise Planning, McDonald's, Retail Market Strategy
McDonald’s, like most fast-food restaurants, is under pressure to provide healthier meals. McDonald’s recently announced that it would no longer …
28 Monday Oct 2013
Women’s clothing site, ShopBop, has been observing the way males shop online. As a result, it is launching East Dane …
07 Monday Oct 2013
The Weather Channel has collected over 75 years of data including, temperatures, dew-points, cloud coverage, and more, across North America. …
16 Monday Sep 2013
Posted in Chapter 05: Customer Buying Behavior
A recent trend in consumer shopping habits involves Boomer mothers shopping with their millennial daughters in a completely different way …
14 Saturday Sep 2013
Advertisers are realizing that they have to respond to customers who use both smartphones and tablets, as many customers use …
16 Tuesday Jul 2013
Posted in Chapter 05: Customer Buying Behavior
According to a new study at the Urban Land Institute, Gen Y shoppers aren’t shopping less at malls because they …
19 Wednesday Jun 2013
Tracie Fobes, runs Penny Pinchin’ Mom, a blog about couponing strategies. She plans meals around grocery store discounts and checks …
10 Monday Jun 2013
Ashley Furniture recently announced its new mattress store concept, ZZZ’s. The first shop opened in April and the company hopes …
15 Wednesday May 2013
Millennials, people between the ages of 15-34, spend about $600 billion a year. Retailers are scrambling to develop loyal relationships …
13 Monday May 2013
Sales of magazines have long been fueled by bored shoppers waiting in the checkout line who get engrossed in an …
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