19 Thursday Feb 2015
Posted in Chapter 05: Customer Buying Behavior
Unfortunately, it appears that the most widely used segmentation methods are not the ones that provide the greatest return on …
17 Tuesday Feb 2015
Posted in Chapter 05: Customer Buying Behavior
In addition to the beacon technology, such as Apple’s iBeacon, that enables retailers to locate, track, and interact with shoppers …
18 Thursday Sep 2014
Posted in Chapter 05: Customer Buying Behavior
As Millennials—defined as those born between the early 1980s and early 2000s—emerge as the largest age cohort, retailers continue to …
16 Wednesday Jul 2014
Whereas once homemakers hosted Tupperware parties or sold Avon cosmetics to their neighbors to supplement their family income, today their …
24 Tuesday Jun 2014
Posted in Chapter 05: Customer Buying Behavior
Just when retailers had figured out how to appeal to the huge target market of Baby Boomers, along came their …
14 Monday Apr 2014
Saks Fifth Avenue is planning to make its Off 5th outlet stores appeal to the bargain hunters more by looking …
07 Monday Apr 2014
BMW is completely changing the car buying experience for its customers. The company is employing fewer sales people, ripping out …
31 Monday Mar 2014
Posted in Chapter 05: Customer Buying Behavior
Many teenage apparel retailers are noticing a decrease in sales as the competition for the teenage customer’s dollar is becoming …
10 Monday Mar 2014
According to Phil Lempert, the self-proclaimed “Supermarket Guru,” there are 10 consumer trends that retailers, especially food retailers, need to …
20 Friday Dec 2013
Posted in Chapter 05: Customer Buying Behavior
Millennials, consumers born between the 1980’s and early 2000s, are the fastest growing demographic in the United States and they …
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