Millennials, people between the ages of 15-34, spend about $600 billion a year. Retailers are scrambling to develop loyal relationships …
How Can Retailers Gain the Loyalty of Millennials?
15 Wednesday May 2013
Category Archives: Chapter 11: Customer Relationship Management
Big Data Broadens Its Range
03 Friday May 2013
Global retailers like AutoZone are using big data to customize selection at the local retailer level. For example, AutoZone customers …
Swarming a Book Online
12 Tuesday Mar 2013
Tags
Amazon, Customer Relationship Management, Customer reviews, Online retailing, Retail Communication Mix, Retail Market Strategy
Customer reviews of books available for sale on Amazon are becoming attack weapons that can severely impact the sales and …
Why Don’t Loyalty Programs Connect with Consumers?
10 Sunday Mar 2013
Many retailers rely on their loyalty programs to retain their most frequent shoppers. However, a recent survey by Edgell Knowledge …
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