Saks Fifth Avenue is moving from being a multi-channel retailer to an omni-channel retailer. As part of its “Project Evolution” …
Saks Trying to Up Its Omnichannel Game
08 Monday Apr 2013
Tag Archives: Multichannel Retailing
Study: For Stores, Social Media Still A Bust
02 Tuesday Apr 2013
Posted in Chapter 15: Retail Communication Mix
While social media is prevalent in most consumers’ lives, it is still not one of the top choices when it …
Super Bowl Blackout Was Positive for Pizza and Wings
21 Thursday Mar 2013
Posted in Chapter 15: Retail Communication Mix
The Super Bowl, is one of the most watched television events in the world, and also a major eating event …
Barnes & Noble, the Last Big Bookseller Standing: But for How Long?
08 Friday Mar 2013
Barclay’s estimates that Barnes & Noble will have a cumulative three year loss of around $700 million. While Barnes & …
Top 30 QR code uses
27 Wednesday Feb 2013
QR is short for Quick Response. QR codes are used to take a piece of information from a transitory media …
HSN evolves and thrives under CEO Grossman
23 Saturday Feb 2013
Mindy Grossman is CEO of HSN (Home Shopping Network). She came to the company in 2006 after rebranding Ralph Lauren. …
Retailers Try to Adapt to Device-Hopping Shoppers
15 Friday Feb 2013
Last year, visits to e-commerce sites and mobile apps on tablets and smartphones doubled. In addition, the size of the …
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