Female professionals love Kate Spade’s simple, fun image—but only if carrying one of the brand’s bags also makes a clear …
For Kate Spade, a Move Downmarket Goes Bust
26 Tuesday May 2015
Posted in Chapter 13: Buying Merchandise
26 Tuesday May 2015
Posted in Chapter 13: Buying Merchandise
Female professionals love Kate Spade’s simple, fun image—but only if carrying one of the brand’s bags also makes a clear …
26 Thursday Feb 2015
Many grocery retailers maintain loyalty programs that offer discounts on certain items or cash back on related fuel purchases. But …
02 Monday Dec 2013
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Luxury brand retailers like Barneys, Bergdorf’s and Paul Stuart are revamping their men’s sections to make them more inviting. Today’s …
06 Wednesday Nov 2013
Many luxury brands are refurbishing their flagship stores to generate new excitement and give customers a reason to visit them …
22 Sunday Sep 2013
Posted in Chapter 13: Buying Merchandise
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The Chairman and CEO of Sears has been pushing his company to offer more higher-end merchandise through its Marketplace section …
16 Monday Sep 2013
Posted in Chapter 05: Customer Buying Behavior
A recent trend in consumer shopping habits involves Boomer mothers shopping with their millennial daughters in a completely different way …
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