Sephora is continuing to prove that it is a leader in mobile. Sephora is using in-store signage to promote its …
Sephora magnifies mobile ambitions via in-store signage, updated app
11 Friday Oct 2013
Category Archives: Chapter 15: Retail Communication Mix
Shopping Up a Storm
07 Monday Oct 2013
The Weather Channel has collected over 75 years of data including, temperatures, dew-points, cloud coverage, and more, across North America. …
The Distateful Side of Social Media Puts Advertisers on Their Guard
19 Monday Aug 2013
Posted in Chapter 15: Retail Communication Mix
In late May of this year, Facebook found itself at a crossroads with advertisers and its users. Feminist groups lobbied …
High-End Stores Use Facial Recognition Tools to Spot VIP’s
10 Saturday Aug 2013
VIP-identification technology was developed by a U.K. based company. This firm has previously developed technology that helps security services identify …
Brain Trust Query: Why I’m Done with Foursquare
11 Thursday Jul 2013
Posted in Chapter 15: Retail Communication Mix
This article was taken from the Hanifin Loyalty Blog. In it, Mr. Hanifin explains why he is leaving Foursquare. After …
Study: For Stores, Social Media Still A Bust
02 Tuesday Apr 2013
Posted in Chapter 15: Retail Communication Mix
While social media is prevalent in most consumers’ lives, it is still not one of the top choices when it …
LLove meetups with clothes: Banana Republic partners with Match.com
25 Monday Mar 2013
Posted in Chapter 15: Retail Communication Mix
Banana Republic is spreading the love with its recent marketing campaign. During Valentine’s Day, Banana Republic partnered with Match.com to …
Super Bowl Blackout Was Positive for Pizza and Wings
21 Thursday Mar 2013
Posted in Chapter 15: Retail Communication Mix
The Super Bowl, is one of the most watched television events in the world, and also a major eating event …
Swarming a Book Online
12 Tuesday Mar 2013
Tags
Amazon, Customer Relationship Management, Customer reviews, Online retailing, Retail Communication Mix, Retail Market Strategy
Customer reviews of books available for sale on Amazon are becoming attack weapons that can severely impact the sales and …
Rivals Object to Walmart Ads
25 Monday Feb 2013
Last year Walmart launched an aggressive promotional campaign that claimed it had better prices than some of its competitors. This …
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