In its efforts to remain relevant and exciting to consumers, especially younger shoppers, Macy’s has adopted multiple in-store technologies that …
Hate Checkout Lines? Macy’s Can Help
11 Wednesday Feb 2015
Category Archives: Chapter 15: Retail Communication Mix
Whole Foods Introduces Produce Rating System
13 Tuesday Jan 2015
For its first national branding campaign ever, Whole Foods has two primary objectives: redefine the notion of value, and make …
J.C. Penney Burnishes its Liz Claiborne Brand
16 Tuesday Sep 2014
Among the troubling and ultimately damaging shifts undertaken by JCPenney in recent years, the varying amounts it dedicated to promoting …
Love the Dress: Sharing Websites Are the Latest Must-Have for Fashion Retailers
12 Friday Sep 2014
Similar to the way that divisions between online and offline channels have tumbled, the latest developments in fashion-oriented multichannel retailing …
Reinventing the Mall
14 Monday Jul 2014
When shoppers with smartphones can access virtually any retail store they want from their homes, offices, or schools, getting them …
Social Media Fail to Live Up to Early Marketing Hype
10 Thursday Jul 2014
Posted in Chapter 15: Retail Communication Mix
When it comes to using social media to appeal to customers, marketers are starting to realize that more is not …
Online Retailers Are Selling More than Just Stuff; They’re Selling Eyeballs and Audiences
08 Tuesday Jul 2014
Posted in Chapter 15: Retail Communication Mix
In the early days of e-commerce, retailers worried about including too many ads on their sites, for fear that annoyed …
Making Mobile Happen
02 Monday Jun 2014
It may seem as every retailer in the world is talking about integrating mobile into their operations. But implementations of …
Want to Lure Shoppers to a Small Store? Give Them a Map
03 Monday Feb 2014
Local retailers have to find a way to differentiate themselves from their larger competitors and put themselves on the map …
Boosting retail revenue with Pinterest and Twitter
14 Monday Oct 2013
Posted in Chapter 15: Retail Communication Mix
Retailers love Pinterest’s online scrapbooks. Pinterest has reached 46.2 million people in the U.S. Pinners love to share their photos …
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