Toy unboxing videos serve a vast range of purposes for toy retailers. They engage consumers, enhance the brand’s appeal, and …
Retail Tidbit: What If a Toy Catalog Could Talk? Walmart’s Videos Could Be Virtual Disrupters
24 Monday Feb 2020
Category Archives: Chapter 15: Retail Communication Mix
How to Make Friends Online the Old-Fashioned Way (Buying Clothes Together)
31 Friday Jan 2020
Tags
Customer Buying Behavior, Customer service, Noishaf Bazaar, Online retailing, Retail Communication Mix, Types of Retailers
Imagine you’re a fashionable, environmentally conscious young professional, hired into your first job. Your company sends you to, say, Dubuque, …
How E-Commerce Sites Manipulate You into Buying Things You May Not Want
26 Monday Aug 2019
Questions about what constitutes unethical influence tactics and what are legitimate advertising or retailing practices are impossible to answer conclusively; …
Amazon Tests Pop-Up Feature Touting Its Lower-Priced Products
23 Thursday May 2019
Tags
Imagine you need batteries. You’re a modern consumer, so of course, you turn to Amazon to order them and have …
Hate Shopping? New Texting Services Will Simplify Your Life
15 Friday Feb 2019
Convenience and accessibility are key drivers of consumers’ behavior, never more so than today, when they expect to be able …
Did Build-A-Bear Destroy Its Brand with a Successful Promotion?
09 Tuesday Oct 2018
A successful retail promotion gets people in the door, ready and willing to spend money. But success also implies that …
Retailers Set Sights on Facebook, Google Ad Revenue
04 Tuesday Sep 2018
Posted in Chapter 15: Retail Communication Mix
Retailers are combining their long-standing practice of charging shelf or slotting fees with the modern-day online advertising strategies to find …
Will Lowe’s UpSkill Project Empower More Customers to Tackle Home Improvement Projects?
12 Tuesday Sep 2017
In the service economy, every retailer needs to sell more than just the products on its shelves. For home improvement …
Will Customer Tracking Help Save Shopping Malls?
07 Friday Jul 2017
Shopping malls continue to grapple with the problem of declining store performance and the loss of well-known brands. In the …
How Can Retailers Make Online Reviews More Useful?
27 Monday Feb 2017
Tags
Customer Relationship Management, Multichannel Retailing, Online Reviews, Retail Communication Mix
Good, clear communication is necessary in any communication channel, and that holds for review sites as much as for any …
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