The term “m-commerce” was coined in 1997 to refer to any transaction from mobile electronic devices. Today, there is a …
Three ways the “other m-commerce” will change the retail game in 2014
25 Tuesday Mar 2014
Category Archives: Chapter 04: Multichannel and Omnichannel Retailing
A tsunami of store closings expected to hit retail
23 Sunday Mar 2014
In January, Sears announced that it would close its downtown flagship store in Chicago. Sears has closed over 300 stores …
Want to Lure Shoppers to a Small Store? Give Them a Map
03 Monday Feb 2014
Local retailers have to find a way to differentiate themselves from their larger competitors and put themselves on the map …
Online Shopping Marathon Zooms Off the Blocks
09 Thursday Jan 2014
China hosts the world’s largest e-commerce event with its annual November 11th, one-day online shopping blowout. This year, Alibaba, the …
For Shoppers, Next Level of Instant Gratification
06 Monday Jan 2014
Many of us see an item in an advertisement and think, “wow, that looks cool,” and then forget about it. …
The Touch Screen That Came to Dinner
30 Monday Dec 2013
Mobile technology is rapidly changing the way that consumers interact with restaurants. In many ways, mobile technology also gives power …
Sephora magnifies mobile ambitions via in-store signage, updated app
11 Friday Oct 2013
Sephora is continuing to prove that it is a leader in mobile. Sephora is using in-store signage to promote its …
AmazonFresh is Jeff Bezos’ Last Mile Quest for Total Retail Domination
01 Tuesday Oct 2013
Tags
Amazon, Customer Relationship Management, Multichannel Retailing, Retail Market Strategy, Supply Chain Management
Jeff Bezos dominates a room when he enters, with an explosive voice, boisterous manner, and complete look of total confidence. …
Marketers Keep Up with Divergent Behavior on Smartphones and Tablets
14 Saturday Sep 2013
Advertisers are realizing that they have to respond to customers who use both smartphones and tablets, as many customers use …
Walmart vs. Amazon in Online Groceries: Who Has the Edge?
08 Sunday Sep 2013
In the grocery business, online grocery sales account for only 1% of the $568 billion market. Both Walmart and Amazon …
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