With a $1 million investment in a start-up company called Mirror, Lululemon tested the waters when it came to building …
From Stretch to High-Tech: Lululemon Moves Beyond Leggings to Push the Mirror In-Home Exercise Device
18 Tuesday Aug 2020
Category Archives: Chapter 04: Multichannel and Omnichannel Retailing
What’s Really Responsible for the Retail Apocalypse?
02 Thursday Apr 2020
In current jargon, the phrase the “retail apocalypse” refers to the vast closures of stores throughout the world. Over the …
Consumers Are Learning How to Respond to Sales Strategies
04 Wednesday Mar 2020
We previously wrote about some of the ethically questionable tactics that online retailers might use to get consumers to buy …
How E-Commerce Sites Manipulate You into Buying Things You May Not Want
26 Monday Aug 2019
Questions about what constitutes unethical influence tactics and what are legitimate advertising or retailing practices are impossible to answer conclusively; …
Amazon Tests Pop-Up Feature Touting Its Lower-Priced Products
23 Thursday May 2019
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Imagine you need batteries. You’re a modern consumer, so of course, you turn to Amazon to order them and have …
Amazon to Shut All U.S. Pop-Up Stores as It Rethinks Physical Retail Strategy
07 Tuesday May 2019
The recent and ongoing evolution of Amazon’s experiments with omnichannel retailing, as it moves out of cyberspace and into various …
Start Buying Furniture the Millennial Way—or Risk Missing Out
18 Monday Feb 2019
Retail practitioners and academics have long relied on a simple segmentation concept: For some products, consumers demand to be able …
Hate Shopping? New Texting Services Will Simplify Your Life
15 Friday Feb 2019
Convenience and accessibility are key drivers of consumers’ behavior, never more so than today, when they expect to be able …
Amazon and Whole Foods After a Year: Supermarkets Will See Massive Changes
23 Wednesday Jan 2019
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It’s a million-dollar—or more accurately, a 13 billion-dollar—question: Why did Amazon buy Whole Foods? Even casual observers note that there …
The Whole Foods–Amazon Deal
25 Tuesday Jul 2017
Amazon.com has redefined all aspects of the retail market. The e-commerce giant’s online presence has forced many brick-and-mortar stores to …
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