Women’s clothing site, ShopBop, has been observing the way males shop online. As a result, it is launching East Dane …
Cracking the Mysteries of the Male Shopper
28 Monday Oct 2013
Category Archives: Chapter 05: Customer Buying Behavior
Shopping Up a Storm
07 Monday Oct 2013
The Weather Channel has collected over 75 years of data including, temperatures, dew-points, cloud coverage, and more, across North America. …
Kors Designs for Moms Swapping $125 Jeans with Daughters
16 Monday Sep 2013
Posted in Chapter 05: Customer Buying Behavior
A recent trend in consumer shopping habits involves Boomer mothers shopping with their millennial daughters in a completely different way …
Marketers Keep Up with Divergent Behavior on Smartphones and Tablets
14 Saturday Sep 2013
Advertisers are realizing that they have to respond to customers who use both smartphones and tablets, as many customers use …
Do Malls Need a Gen-Y Makeover?
16 Tuesday Jul 2013
Posted in Chapter 05: Customer Buying Behavior
According to a new study at the Urban Land Institute, Gen Y shoppers aren’t shopping less at malls because they …
Sometimes, We Want Prices to Fool Us
19 Wednesday Jun 2013
Tracie Fobes, runs Penny Pinchin’ Mom, a blog about couponing strategies. She plans meals around grocery store discounts and checks …
New Mattress Chain Depends on Tablets
10 Monday Jun 2013
Ashley Furniture recently announced its new mattress store concept, ZZZ’s. The first shop opened in April and the company hopes …
How Can Retailers Gain the Loyalty of Millennials?
15 Wednesday May 2013
Millennials, people between the ages of 15-34, spend about $600 billion a year. Retailers are scrambling to develop loyal relationships …
Man Up: Changing tactics in the quest for ‘mansumers’
07 Tuesday May 2013
Posted in Chapter 05: Customer Buying Behavior
Long gone are the days of “Leave it to Beaver” type family conditions where fathers come home expecting a home-cooked …
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