Airlines have finally invested in technology that allows them to use the tremendous amount of customer data that they already …
How Airlines Mine Personal Data In-Flight
17 Monday Feb 2014
Category Archives: Chapter 11: Customer Relationship Management
For CVS regulars, Ads Tailored Just for Them
14 Tuesday Jan 2014
CVS is working hard to develop more strategic personalization efforts with its ExtraCare customers. CVS recently announced that it will …
DIY Chain Tests Variable Pricing
18 Wednesday Dec 2013
B&Q is the U.K.’s largest home improvement and garden center retailer. B&Q recently announced that it will begin testing variable …
Is From Store Shipping the Future of Brick-and-Motor Stores?
04 Monday Nov 2013
Retailers are taking drastic measures to compete with Amazon. One strategic initiative, known as Ship from Store, turns store locations …
AmazonFresh is Jeff Bezos’ Last Mile Quest for Total Retail Domination
01 Tuesday Oct 2013
Tags
Amazon, Customer Relationship Management, Multichannel Retailing, Retail Market Strategy, Supply Chain Management
Jeff Bezos dominates a room when he enters, with an explosive voice, boisterous manner, and complete look of total confidence. …
Shaw’s Drops it’s Loyalty Cards
24 Tuesday Sep 2013
In the beginning of the summer, Shaw’s supermarkets in New England greeted customers at the door and asked them to …
Restaurants are Turning to Loyalty Reward Apps to Lure Customers
05 Thursday Sep 2013
Restaurants used to use loyalty programs as a tool for promoting repeat visits; now restaurants are supplementing these programs by …
REI is Now Limiting Returns to One Year
21 Wednesday Aug 2013
REI’s generous return policy has earned it the nickname “Rental Equipment, Inc.” For years customers have taken advantage of the …
Using Data to Stage-Manage Paths to the Prescription Counter
14 Wednesday Aug 2013
Most retailers, in order to stay competitive, are mining data to understand what customers want and how to get them …
Beyond The Tablet
07 Wednesday Aug 2013
Tags
Customer Relationship Management, Food Industry, Information Systems, Managing the Store, Supply Chain Management, tablets
Technology is infiltrating almost every component of consumers’ daily lives. Almost one in three Americans owns a tablet and most …
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