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By 2025, Starbucks plans to have 10,000 “Greener Stores” in operation, each of them relying completely on renewable energy sources. …
What Will ‘A New Standard for Green Retail’ Mean for Starbucks’ Results?
07 Wednesday Nov 2018
Category Archives: Chapter 11: Customer Relationship Management
Why Walmart Shoppers Are Finding More Items ‘Out of Stock’
31 Wednesday Oct 2018
When Walmart bought Jet.com, it was clear that its ecommerce operations would change. In the latest shift, it has redefined …
The Prime Effect: How Amazon’s Two-Day Shipping Is Disrupting Retail
22 Monday Oct 2018
In a sense, retailing has become an arms race, in which enhanced services are the weapons of mass customer satisfaction. …
Target’s Inside App Continually Crowdsources Design Ideas
05 Friday Oct 2018
Feedback from customers is undeniably valuable, but crowdsourcing efforts often appear disorganized or involve a single initiative, such that their …
Will Lowe’s UpSkill Project Empower More Customers to Tackle Home Improvement Projects?
12 Tuesday Sep 2017
In the service economy, every retailer needs to sell more than just the products on its shelves. For home improvement …
A Test of Loyalty at Macy’s
27 Thursday Jul 2017
Disappointed with the performance of its existing credit card and in-store loyalty programs, Macy’s is planning to roll out a …
How Sally Beauty Gave Its Loyalty Program a Stunning Makeover
04 Sunday Jun 2017
For the loyalty program at Sally Beauty, everything starts with an email address. It may end up with consistent customer …
Zappos Takes to the Road to Connect with Consumers
06 Thursday Apr 2017
Taking inspiration from rock stars throughout history, Zappos has decided to haul a 40-foot shipping container around the country to …
How Can Retailers Make Online Reviews More Useful?
27 Monday Feb 2017
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Customer Relationship Management, Multichannel Retailing, Online Reviews, Retail Communication Mix
Good, clear communication is necessary in any communication channel, and that holds for review sites as much as for any …
Will Apple Turn Its Stores into Something More than Stores?
24 Tuesday Jan 2017
In addition to providing retail and repair services, Apple has a new goal in mind for its retail stores: provide …
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