The practice of couponing is alive and well; it even is bigger and better than traditional forms that required people …
Penny-Pinching Millennials Are Keeping the Coupon Alive
18 Thursday Aug 2016
Posted in Chapter 15: Retail Communication Mix
SoHo’s Gilded Home Store: Where Money Flows Like Water
16 Tuesday Aug 2016
Posted in Chapter 05: Customer Buying Behavior
Consumers can test cosmetics, try on pants, and lie on mattresses for a few moments before purchasing them, and such …
Do Vertical Retails Have a Customer Engagement Edge?
12 Friday Aug 2016
What enables retailers to engage their customers? Apparently, it entails selling a single, owned brand in dedicated stores, also known …
Loyalty: It’s More than Free Burritos
10 Wednesday Aug 2016
Faced with a major health crisis, Chipotle responded by promising that it was improving its safety standards and assuring customers …
Walmart Tests Matching Prime Delivery Speed
08 Monday Aug 2016
Consumers who simply cannot wait to have their purchases delivered from their favorite online retailer have a couple of notable …
Are Shipping Losses the New Normal in Retailing?
04 Thursday Aug 2016
Posted in Chapter 07: Financial Strategy
Let’s say you earn $29 billion in revenues a single quarter and more than $100 billion for the year. Do …
Retail Tidbit: Sears to Open Standalone Appliance Store. What Took So Long?
03 Wednesday Aug 2016
Posted in Retail Tidbits
Tags
Sears has long enjoyed a great reputation for the quality of its appliances and power tools, but mixing these offerings …
Will Consumers Prefer a Virtual Reality Department Store to the Real Thing?
02 Tuesday Aug 2016
Can’t get to Australia this week? Get yourself a shoptical—a cardboard viewer that supports virtual reality applications—and you too can …
Finding the Right Balance Between Automation and People
29 Friday Jul 2016
Posted in Chapter 18: Customer Service
If, as appears likely, the minimum wage increases to $15 for much of the United States, retailers might be bearing …
H&M Is Trying to Find the Next Man Repeller
27 Wednesday Jul 2016
Posted in Chapter 15: Retail Communication Mix
Fashion should be about expressing an individual preference and style, not about attracting potential romantic partners. At least that’s the …
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