What enables retailers to engage their customers? Apparently, it entails selling a single, owned brand in dedicated stores, also known …
Do Vertical Retails Have a Customer Engagement Edge?
12 Friday Aug 2016
Blog Archives
Loyalty: It’s More than Free Burritos
10 Wednesday Aug 2016
Faced with a major health crisis, Chipotle responded by promising that it was improving its safety standards and assuring customers …
Walmart Tests Matching Prime Delivery Speed
08 Monday Aug 2016
Consumers who simply cannot wait to have their purchases delivered from their favorite online retailer have a couple of notable …
Are Shipping Losses the New Normal in Retailing?
04 Thursday Aug 2016
Posted in Chapter 07: Financial Strategy
Let’s say you earn $29 billion in revenues a single quarter and more than $100 billion for the year. Do …
Retail Tidbit: Sears to Open Standalone Appliance Store. What Took So Long?
03 Wednesday Aug 2016
Posted in Retail Tidbits
Tags
Sears has long enjoyed a great reputation for the quality of its appliances and power tools, but mixing these offerings …
Will Consumers Prefer a Virtual Reality Department Store to the Real Thing?
02 Tuesday Aug 2016
Can’t get to Australia this week? Get yourself a shoptical—a cardboard viewer that supports virtual reality applications—and you too can …
Finding the Right Balance Between Automation and People
29 Friday Jul 2016
Posted in Chapter 18: Customer Service
If, as appears likely, the minimum wage increases to $15 for much of the United States, retailers might be bearing …
H&M Is Trying to Find the Next Man Repeller
27 Wednesday Jul 2016
Posted in Chapter 15: Retail Communication Mix
Fashion should be about expressing an individual preference and style, not about attracting potential romantic partners. At least that’s the …
The Tricky Relationship Between Luxury and Resale
25 Monday Jul 2016
Posted in Chapter 02: Types of Retailers
Tags
One of the defining elements of luxury products is their long-lasting quality, such that a true luxury watch or handbag …
Target Says Online Sales Surge Tied to Store Inventories
26 Thursday May 2016
It may seem like a contrast, but for Target, keeping more inventory on its store shelves might be the answer …
You must be logged in to post a comment.