The Super Bowl, is one of the most watched television events in the world, and also a major eating event …
Super Bowl Blackout Was Positive for Pizza and Wings
21 Thursday Mar 2013
Posted in Chapter 15: Retail Communication Mix
Tag Archives: Retail Communication Mix
Swarming a Book Online
12 Tuesday Mar 2013
Tags
Amazon, Customer Relationship Management, Customer reviews, Online retailing, Retail Communication Mix, Retail Market Strategy
Customer reviews of books available for sale on Amazon are becoming attack weapons that can severely impact the sales and …
Rivals Object to Walmart Ads
25 Monday Feb 2013
Last year Walmart launched an aggressive promotional campaign that claimed it had better prices than some of its competitors. This …
Now on Twitter: Holiday Shopping Deals
13 Wednesday Feb 2013
Posted in Chapter 15: Retail Communication Mix
Twitter was the go-to social media platform for many retailers during the most recent holiday season. For example, during the …
Fashion Retailer Debuts “Pushy” Promos
07 Thursday Feb 2013
Posted in Chapter 15: Retail Communication Mix
One of fashion retailer Cache’s primary objectives with its first mobile app was to include push notifications. When customers download …
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