31 Wednesday Mar 2021
Posted in Retail Tidbits
Shoppers swiping their purchases along the self-checkout scanner at Walmart soon will encounter on-screen advertisements, alongside their tally. The goal, …
29 Monday Mar 2021
The proverbial last mile in supply chains—which refers to the point that the product transfers from the retailer’s possession to …
25 Thursday Mar 2021
When it first hatched, Allbirds was a direct-to-consumer, online brand, selling a single design of casual wool sneakers that it …
23 Tuesday Mar 2021
When it comes to fashion and beauty trends, magazine editors still wield considerable influence. They help determine which shades, styles, …
19 Friday Mar 2021
Posted in Retail Tidbits
With their vast shipping and distribution operations, big retailers like Amazon and Walmart enjoyed increased sales throughout the COVID-19 pandemic, …
17 Wednesday Mar 2021
Are they efficient or clunky and overengineered? Are they for purchases and commerce or for entertainment? Do they educate or …
15 Monday Mar 2021
Posted in Chapter 05: Customer Buying Behavior
For some businesses that are enjoying increased sales from stay-at-home workers and families, the immediate, if perhaps surprising, explanation is …
17 Wednesday Feb 2021
In changing the titles and responsibilities of the people working in its stores, Walmart is attempting to reenvision what it …
11 Thursday Feb 2021
The United States has long been a coffee culture, and in recent decades, consumers’ embrace of the drink has helped …
09 Tuesday Feb 2021
Posted in Chapter 06: Retail Market Strategy
Each year, Amazon’s Prime Day sale is a big deal—both in terms of the savings available to customers and with …
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