The fast fashion, low-priced retailer, Forever 21 is aggressively expanding into the international market with its first store opening in …
In Brazil, the Long Wait for Fast Fashion
09 Friday May 2014
Tag Archives: Fashion
Retailers Ask: Where Did Teenagers Go?
31 Monday Mar 2014
Posted in Chapter 05: Customer Buying Behavior
Many teenage apparel retailers are noticing a decrease in sales as the competition for the teenage customer’s dollar is becoming …
Fashion Industry Meets Big Data
18 Monday Nov 2013
Posted in Chapter 13: Buying Merchandise
Fashion is a risky business, for both the customer and the retailer. In order to minimize risks, many fashion retailers …
Is From Store Shipping the Future of Brick-and-Motor Stores?
04 Monday Nov 2013
Retailers are taking drastic measures to compete with Amazon. One strategic initiative, known as Ship from Store, turns store locations …
Linking Factories to the Malls, Middleman Pushes Low Costs
17 Thursday Oct 2013
Posted in Chapter 13: Buying Merchandise
Li & Fung is the world’s largest sourcing and logistics company. Li &Fung acts as a matchmaker between the factories …
Boosting retail revenue with Pinterest and Twitter
14 Monday Oct 2013
Posted in Chapter 15: Retail Communication Mix
Retailers love Pinterest’s online scrapbooks. Pinterest has reached 46.2 million people in the U.S. Pinners love to share their photos …
Kors Designs for Moms Swapping $125 Jeans with Daughters
16 Monday Sep 2013
Posted in Chapter 05: Customer Buying Behavior
A recent trend in consumer shopping habits involves Boomer mothers shopping with their millennial daughters in a completely different way …
H&M, a Master of Cheap Fashion, Moves Upscale
27 Thursday Jun 2013
Posted in Chapter 06: Retail Market Strategy
Tags
H&M appeals to customers with its fast, fun, and inexpensive fashion. H&M provides a continually changing assortment of reasonably priced …
Retailers’ Dilemma: To Ax or Help Fix Bad Factories
25 Tuesday Jun 2013
Posted in Chapter 13: Buying Merchandise
Tags
In April, there were deadly fires in several Bangladesh factories as well as one factory collapse that killed more than …
Clothing that Bridges the Cheap-Lux Gap
22 Monday Apr 2013
Customers used to have to shop in two completely different worlds: luxury or mass market. However, recently, many manufacturers and …
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