TikTok is renowned for its data collection strategies. As it entered the mainstream in 2020, information about its data collection …
TikTok Social Listening: Chasing Virality
15 Wednesday Feb 2023
Uber Eats Put out a Halloween Film that’s Scarily Good
13 Monday Feb 2023
Posted in Uncategorized
For the annual scare- and candy-fest, U.S. consumers now spend more than $10 billion each Halloween. It thus is no …
Independent Bookstores Find Renewed Success After the Pandemic
08 Wednesday Feb 2023
In March 2020, many booksellers feared that the advent of the COVID-19 pandemic would ring a death-knell for independent bookstores. …
Here’s Why Hotels Want to Spy on You
06 Monday Feb 2023
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Hotels want to learn all about their guests—who you are, what you’re interested in, where you shop, what you like …
Retailing Tidbit: Nike’s “Footballverse” is Finding the World’s Best Soccer Player… without Messi?
01 Wednesday Feb 2023
Posted in Chapter 15: Retail Communication Mix
Before the actual soccer matches of this year’s World Cup, Nike released a super fun and inventive—and long, at almost …
Retailing Tidbit: Do Fine Jewelry Customers Care About Sustainability? Prada Thinks So
30 Monday Jan 2023
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Sustainable fashion is all the rage, and now fine jewelry may be getting in on the trend. Prada—the ultra-fancy, trend-setting …
Retailing Tidbit: Target and Marks & Spencer are Making Luxury Goods Affordable
25 Wednesday Jan 2023
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As we have recounted previously in these abstracts, Target was something of a game-changer when it came to introducing luxury, …
Marketing Content to Content Marketers: The Growing Market for AI-Produced Material
23 Monday Jan 2023
Posted in Chapter 15: Retail Communication Mix
There is a growing market for content, and accordingly, a growing range of sources for such valuable offerings. Although the …
Sweet! You Can Now Buy Krispy Kreme Donuts at McDonald’s (in Louisville)
18 Wednesday Jan 2023
It’s easy to dunk on some brand collaborations. Why in the heck is KFC collaborating with a bunch of hip …
A Home Away from Home Depot or Home Goods
16 Monday Jan 2023
Posted in Chapter 05: Customer Buying Behavior
While on vacation, people often imagine what it would be like to live in their getaway location. Could they be …
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