23 Monday Jan 2023
Posted in Chapter 15: Retail Communication Mix
There is a growing market for content, and accordingly, a growing range of sources for such valuable offerings. Although the …
18 Wednesday Jan 2023
It’s easy to dunk on some brand collaborations. Why in the heck is KFC collaborating with a bunch of hip …
16 Monday Jan 2023
Posted in Chapter 05: Customer Buying Behavior
While on vacation, people often imagine what it would be like to live in their getaway location. Could they be …
11 Wednesday Jan 2023
Posted in Chapter 14: Retail Pricing
Late at night, after a concert or party or other social event, have you ever thought to yourself, “I would …
09 Monday Jan 2023
When McDonald’s announced the launch of its brand new, limited edition, adult-themed Happy Meals, customers quickly expressed how much they …
04 Wednesday Jan 2023
Posted in Chapter 18: Customer Service
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Carvana’s website offers a very simple, cool platform that allows shoppers to search for and buy used cars. Even cooler, …
02 Monday Jan 2023
A year ago, the electric vehicle startup Rivian was celebrated as an industry “darling” and the next big competitor to …
28 Wednesday Dec 2022
Manolo Blahnik and Birkenstock may seem, at first glance, like they serve opposite segments of the broader high-end shoe market. …
21 Wednesday Dec 2022
Posted in Chapter 05: Customer Buying Behavior
For years, we’ve been hearing about how consumers are prioritizing sustainability in the products they spend their hard-earned money on—and …
14 Wednesday Dec 2022
Can suburban favorite Panera make it in the big city? We’re about to find out! The fast-casual restaurant chain, known …
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