06 Thursday Apr 2023
Posted in Chapter 05: Customer Buying Behavior
This gallery contains 1 photo.
Yeah, yeah, yeah—inflation. So your food budget is completely out of control, and who knows when you’ll be able to …
03 Monday Apr 2023
Posted in Chapter 02: Types of Retailers
This gallery contains 3 photos.
MyGlamm might be the biggest beauty company you’ve never heard of (if you don’t shop in India). The company was …
15 Wednesday Mar 2023
The legendary rock band the Rolling Stones expressed shock when discovering that the workers making their 60th anniversary merchandise, in …
13 Monday Mar 2023
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Retailers headed into last year’s Black Friday with gritted teeth. Profit margins were down, due to inflation, excess inventory, and …
08 Wednesday Mar 2023
In one of Red Bull’s most famous marketing stunts, the company went literally global: Felix Baumgartner (purposefully) fell to Earth …
06 Monday Mar 2023
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Dominos, Dunkin Donuts, Europe, McDonald's, Pizz Hut, Plant-based, Starbucks, U.S., Vegan
In Europe, consumers who prefer to eat plant-based meals have abundant choices when they visit their local fast-food eateries. Whether …
01 Wednesday Mar 2023
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In late 2021, acting on troubling information raised by a Facebook whistleblower, the British handmade cosmetics retailer Lush decided to …
27 Monday Feb 2023
Are robots everywhere? At times, it certainly seems so, and the contemporary marketing environment is no exception. From the front …
22 Wednesday Feb 2023
Posted in Chapter 06: Retail Market Strategy
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“Reduce, Reuse, Recycle.” It’s a commonly repeated tagline, encouraging individual consumers to take action to reduce the waste they create …
20 Monday Feb 2023
Posted in Chapter 06: Retail Market Strategy
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Costco advertises its Kirkland Albacore Tuna as “dolphin safe,” seeking to appeal to environmentally conscious and animal-loving consumers. Only this …
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