08 Tuesday Sep 2015
Posted in Chapter 06: Retail Market Strategy
There once was a gap in the cosmetics retail market. Shoppers could grab inexpensive, questionable quality products at their local …
24 Monday Nov 2014
After several years of fast fashion dominating consumer trend headlines, the pendulum appears to be swinging back, away from constant, …
18 Thursday Sep 2014
Posted in Chapter 05: Customer Buying Behavior
As Millennials—defined as those born between the early 1980s and early 2000s—emerge as the largest age cohort, retailers continue to …
24 Tuesday Jun 2014
Posted in Chapter 05: Customer Buying Behavior
Just when retailers had figured out how to appeal to the huge target market of Baby Boomers, along came their …
23 Friday May 2014
Economic turmoil and technological advances are the two key factors that will reshape the retail landscape of the future. Retailers …
09 Wednesday Apr 2014
By 2025, Millennials will make up three-quarters of the workforce. For many of these employees, cash rewards are not always …
20 Friday Dec 2013
Posted in Chapter 05: Customer Buying Behavior
Millennials, consumers born between the 1980’s and early 2000s, are the fastest growing demographic in the United States and they …
15 Wednesday May 2013
Millennials, people between the ages of 15-34, spend about $600 billion a year. Retailers are scrambling to develop loyal relationships …
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