18 Tuesday Feb 2020
Tags
Customer Buying Behavior, Customer Relationship Management, Customer service, Luxury, Online retailing, Powerfront
When visitors to luxury brand websites put a product in their shopping cart, the retailer wants to respond right away, …
05 Friday Oct 2018
Feedback from customers is undeniably valuable, but crowdsourcing efforts often appear disorganized or involve a single initiative, such that their …
12 Tuesday Sep 2017
In the service economy, every retailer needs to sell more than just the products on its shelves. For home improvement …
27 Thursday Jul 2017
Disappointed with the performance of its existing credit card and in-store loyalty programs, Macy’s is planning to roll out a …
04 Sunday Jun 2017
For the loyalty program at Sally Beauty, everything starts with an email address. It may end up with consistent customer …
06 Thursday Apr 2017
Taking inspiration from rock stars throughout history, Zappos has decided to haul a 40-foot shipping container around the country to …
27 Monday Feb 2017
Tags
Customer Relationship Management, Multichannel Retailing, Online Reviews, Retail Communication Mix
Good, clear communication is necessary in any communication channel, and that holds for review sites as much as for any …
24 Tuesday Jan 2017
In addition to providing retail and repair services, Apple has a new goal in mind for its retail stores: provide …
27 Thursday Oct 2016
Can a loyalty program work if it doesn’t exhibit loyalty itself? That’s the question observers are asking about the Australian …
12 Friday Aug 2016
What enables retailers to engage their customers? Apparently, it entails selling a single, owned brand in dedicated stores, also known …
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