Rivals Object to Walmart Ads

25 Monday Feb 2013

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Last year Walmart launched an aggressive promotional campaign that claimed it had better prices than some of its competitors. This …

Now on Twitter: Holiday Shopping Deals

13 Wednesday Feb 2013

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Holiday Shopping, Retail Communication Mix, Twitter

Twitter was the go-to social media platform for many retailers during the most recent holiday season. For example, during the …

07 Thursday Feb 2013

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Cache, Fashion, Promotions, Retail Communication Mix

One of fashion retailer Cache’s primary objectives with its first mobile app was to include push notifications. When customers download …