12 Tuesday Mar 2013
Tags
Amazon, Customer Relationship Management, Customer reviews, Online retailing, Retail Communication Mix, Retail Market Strategy
Customer reviews of books available for sale on Amazon are becoming attack weapons that can severely impact the sales and …
25 Monday Feb 2013
Last year Walmart launched an aggressive promotional campaign that claimed it had better prices than some of its competitors. This …
13 Wednesday Feb 2013
Posted in Chapter 15: Retail Communication Mix
Twitter was the go-to social media platform for many retailers during the most recent holiday season. For example, during the …
07 Thursday Feb 2013
Posted in Chapter 15: Retail Communication Mix
One of fashion retailer Cache’s primary objectives with its first mobile app was to include push notifications. When customers download …
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