The emergence and spread of beacons—the Bluetooth-enabled, wireless transmitters that retailers use to communicate with people’s smartphones—is prompting reconsiderations of …
Beacons: The Opportunity for Rich CRM
05 Wednesday Nov 2014
Category Archives: Chapter 04: Multichannel and Omnichannel Retailing
Reverse Showrooming: Bricks-and-Mortar Retailers Are Fighting Back Against Amazon and Others
28 Tuesday Oct 2014
The ubiquity of smartphones and the expansion of e-commerce were supposed to have clear effects on consumers’ showrooming behaviors: They …
Love the Dress: Sharing Websites Are the Latest Must-Have for Fashion Retailers
12 Friday Sep 2014
Similar to the way that divisions between online and offline channels have tumbled, the latest developments in fashion-oriented multichannel retailing …
How Online Retailing is Impacting Retail Spaces
02 Tuesday Sep 2014
The impact of online retail channels on both customers and retailers in the past two decades has emerged in some …
Home Depot Lumbers into E-Commerce
06 Friday Jun 2014
In a notable shift, one of the most well-known big box stores seeks to open wider online channels, even as …
Making Mobile Happen
02 Monday Jun 2014
It may seem as every retailer in the world is talking about integrating mobile into their operations. But implementations of …
Retail Showrooming is Dead
21 Wednesday May 2014
Retail showrooming is the practice of comparison shopping in the store and ultimately making the purchase online, while virtual showrooming …
Meet Alibaba: China’s Mix of Amazon, eBay, and Paypal With a Dash of Google
07 Wednesday May 2014
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Alibaba Group is China’s leading e-commerce company, operating the world’s largest online marketplaces for both international and domestic trade. Alibaba …
What is Wal-Mart Doing to Ramp up its E-Commerce Business?
05 Monday May 2014
As the largest retailer in the world, Wal-Mart’s online business only accounts for less than three percent of its overall …
Stores Confront New World of Reduced Shopper Traffic
27 Thursday Mar 2014
Customers are shifting away from big-box stores and malls to the comfort of e-commerce and online shopping. Best Buy has …
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