The powerful influence of the Millennial generation on shopping patterns, brand popularity, and retail channels has been covered widely. But …
Millennials Are Flocking to Online Brands for Wardrobe Basics
24 Tuesday Nov 2015
Category Archives: Chapter 04: Multichannel and Omnichannel Retailing
5 Ways Mobile Has Changed Retail Forever
13 Friday Nov 2015
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Descriptions of the changes wrought by mobile technologies have a tendency to focus on the latest craze or most creative …
Social Sites Move to Boost Retail Sales
05 Thursday Nov 2015
Whether its seems obvious or not to outsiders, the thing that marks all the top retailers of today is their …
Nordstrom Kicks Its Omnichannel Strategy to the Curb
07 Monday Sep 2015
In its ongoing effort to make shopping more convenient, the retail powerhouse Nordstrom has expanded into curbside pickup services for …
Social Sites Move to Boost Retail Sales
01 Tuesday Sep 2015
After years of watching users express their deep desire to purchase and obtain products highlighted on their sites, the social …
Omnichannel Puts Retailers in the Red
04 Thursday Jun 2015
Modern retailers need an omnichannel strategy to remain competitive. But can they afford it? According to a recent survey, only …
Internet Drags Down Some Retailers’ Holiday Profit
25 Wednesday Mar 2015
If all retailers needed to worry about were sales levels, channels would not matter. But sales made with tiny margins …
Kohl’s Accelerating Omnichannel Agenda
11 Wednesday Mar 2015
The drive to transform into an omnichannel retailer is not a one-and-done operation. Instead, as the experience of Kohl’s shows, …
Hate Checkout Lines? Macy’s Can Help
11 Wednesday Feb 2015
In its efforts to remain relevant and exciting to consumers, especially younger shoppers, Macy’s has adopted multiple in-store technologies that …
One Way Online Shopping Is Actually Helping Brick-and-Mortar Retailers
13 Thursday Nov 2014
In our last newsletter (see “Reverse Showrooming: Bricks-and-Mortar Retailers Are Fighting Back Against Amazon And Others”), we noted the rise …
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