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Retailing Management

~ 11th Edition

Retailing Management

Category Archives: Chapter 04: Multichannel and Omnichannel Retailing

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Cleared for Take Off: Exploring Walmart’s Use of Delivery Drones

29 Monday Jul 2024

Posted by Retailing Management in Chapter 04: Multichannel and Omnichannel Retailing, Chapter 06: Retail Market Strategy

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Delivery, drones, package, Walmart

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Can drone delivery revolutionize retailing? If retailers can rely on drones to get products to consumers, quickly, efficiently, and accurately, …

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At Home with Netflix: Introducing New Dining and Shopping Complexes

15 Monday Jul 2024

Posted by Retailing Management in Chapter 02: Types of Retailers, Chapter 04: Multichannel and Omnichannel Retailing, Chapter 17: Store Layout, Design, and Visual Merchandising

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dining, Netflix, Shopping

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Imagine taking a romantic tea in the Bridgertons’ drawing room. Or, if you’re a bit more adventurous, consider trying to …

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The Latest Developments in Krispy Kreme’s Efforts to Get You Your Daily Glazed

15 Monday Apr 2024

Posted by Retailing Management in Chapter 04: Multichannel and Omnichannel Retailing, Chapter 08: Retail Locations, Chapter 09: Retail Site Location, Chapter 13: Buying Merchandise

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Donuts, Krispy Kreme, McDonald's

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As we discussed previously in these abstracts, McDonald’s and Krispy Kreme entered into a novel partnership in late 2022, making …

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Hitting the Mark: How Target Is Positioning Itself for Exponential Growth

01 Monday Apr 2024

Posted by Retailing Management in Chapter 02: Types of Retailers, Chapter 03: Digital Retailing, Chapter 04: Multichannel and Omnichannel Retailing

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Online, Retail, Target

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Even if it represents a big box department store by definition, Target also has long enjoyed its unique and trendy …

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Maize, Robin’s Egg Blue, Raw Sienna, and Cerise in a Vase: A Product Line Extension by Crayola

10 Tuesday Oct 2023

Posted by Retailing Management in Chapter 04: Multichannel and Omnichannel Retailing

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Crayola, Crayola Flowers, Flowers, Multichannel and Omnichannel Retailing

A bouquet of beautiful spring flowers for sale in the florist shop for the holiday.

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The colors included in its standard 64-crayon box might have shifted a little over time, but the perception of Crayola …

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Giving Advertisers Insights into In-Store Behaviors: How Sam’s Club Is Taking Omnichannel to New Levels

03 Tuesday Oct 2023

Posted by Retailing Management in Chapter 02: Types of Retailers, Chapter 04: Multichannel and Omnichannel Retailing

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Member Access Platform, Multichannel and Omnichannel Retailing, Sam's Club, Types of Retailers

The entrance to a Sam’s club store in Saint Louis, MO, USA.

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If a consumer buys a particular brand while shopping at Sam’s Club, should that sale be attributed prior promotional campaigns, …

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Virtual Brilliance: Digital Channels for Really Expensive Jewelry

07 Wednesday Jun 2023

Posted by Retailing Management in Chapter 04: Multichannel and Omnichannel Retailing

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Fine Jewelry, Luxury Jewelry, Multichannel Retailing, Omnichannel Retailing, Virtual reality, WhatsApp

When making a major purchase, such as a luxury watch or multiple-carat diamond, it might seem intuitive that shoppers would …

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TikTok Social Listening: Chasing Virality

15 Wednesday Feb 2023

Posted by Retailing Management in Chapter 04: Multichannel and Omnichannel Retailing, Chapter 15: Retail Communication Mix

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#TikTokMadeMeBuyIt, Social Listening, TikTok

TikTok is renowned for its data collection strategies. As it entered the mainstream in 2020, information about its data collection …

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What Are You Doing, Computer? Computer Vision Has Promising, Troubling, Retail Applications

24 Monday Jan 2022

Posted by Retailing Management in Chapter 03: Digital Retailing, Chapter 04: Multichannel and Omnichannel Retailing

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Computer vision, Digital Retailing, Multichannel Retailing

You might not always understand your computer, but increasingly, it understands you. The specific field of artificial intelligence (AI) that …

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Boots on the Bits: Timberland Launches Immersive Online Gamified Platform Exploring Shoe Brand’s Past and Future

19 Wednesday Jan 2022

Posted by Retailing Management in Chapter 03: Digital Retailing, Chapter 04: Multichannel and Omnichannel Retailing

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Digital Retailing, Multichannel Retailing, Timberland

Does the real world seem like a terrible place sometimes? Are you simply spending too much time struggling through it …

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Articles by Chapter

  • Chapter 01: Introduction to the World of Retailing (19)
  • Chapter 02: Types of Retailers (84)
  • Chapter 03: Digital Retailing (21)
  • Chapter 04: Multichannel and Omnichannel Retailing (98)
  • Chapter 05: Customer Buying Behavior (89)
  • Chapter 06: Retail Market Strategy (194)
  • Chapter 07: Financial Strategy (50)
  • Chapter 08: Retail Locations (47)
  • Chapter 09: Retail Site Location (22)
  • Chapter 10: Information Systems and Supply Chain Management (106)
  • Chapter 11: Customer Relationship Management (54)
  • Chapter 12: Managing the Merchandise Planning Process (59)
  • Chapter 13: Buying Merchandise (68)
  • Chapter 14: Retail Pricing (76)
  • Chapter 15: Retail Communication Mix (62)
  • Chapter 16: Human Resources and Managing the Store (74)
  • Chapter 17: Store Layout, Design, and Visual Merchandising (60)
  • Chapter 18: Customer Service (74)
  • Retail Tidbits (128)
  • Uncategorized (6)

Tags

AI Amazon Artificial Intelligence Buying Merchandise China Customer Buying Behavior Customer Relationship Management Customer service CVS Delivery Ethics Fashion financial strategy Global Grocery Human Resource Management Ikea Information Systems Introduction to Retailing Kroger Luxury Macy's Malls Managing Merchandise Planning Managing the Store McDonald's Millennials Mobile Apps Multichannel Retailing Online retailing Pricing Retail Communication Mix Retail Locations Retail Market Strategy Retail Pricing Retail Tidbit Store Design Store Layout Supply Chain Management Target Technology Types of Retailers visual merchandising Walmart Whole Foods

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Articles by Chapter

  • Chapter 01: Introduction to the World of Retailing (19)
  • Chapter 02: Types of Retailers (84)
  • Chapter 03: Digital Retailing (21)
  • Chapter 04: Multichannel and Omnichannel Retailing (98)
  • Chapter 05: Customer Buying Behavior (89)
  • Chapter 06: Retail Market Strategy (194)
  • Chapter 07: Financial Strategy (50)
  • Chapter 08: Retail Locations (47)
  • Chapter 09: Retail Site Location (22)
  • Chapter 10: Information Systems and Supply Chain Management (106)
  • Chapter 11: Customer Relationship Management (54)
  • Chapter 12: Managing the Merchandise Planning Process (59)
  • Chapter 13: Buying Merchandise (68)
  • Chapter 14: Retail Pricing (76)
  • Chapter 15: Retail Communication Mix (62)
  • Chapter 16: Human Resources and Managing the Store (74)
  • Chapter 17: Store Layout, Design, and Visual Merchandising (60)
  • Chapter 18: Customer Service (74)
  • Retail Tidbits (128)
  • Uncategorized (6)

Tags

AI Amazon Artificial Intelligence Buying Merchandise China Customer Buying Behavior Customer Relationship Management Customer service CVS Delivery Ethics Fashion financial strategy Global Grocery Human Resource Management Ikea Information Systems Introduction to Retailing Kroger Luxury Macy's Malls Managing Merchandise Planning Managing the Store McDonald's Millennials Mobile Apps Multichannel Retailing Online retailing Pricing Retail Communication Mix Retail Locations Retail Market Strategy Retail Pricing Retail Tidbit Store Design Store Layout Supply Chain Management Target Technology Types of Retailers visual merchandising Walmart Whole Foods

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