It’s been a rough economic year for many consumers, which has translated into a notably profitable economic year for the …
Upscale Consumers Are Shopping at Walmart
07 Wednesday Dec 2022
Posted in Chapter 05: Customer Buying Behavior
Category Archives: Chapter 05: Customer Buying Behavior
Walmart Wants to See You in Your Undies, so You Can See Yourself in Its Clothes
02 Wednesday Nov 2022
Posted in Chapter 05: Customer Buying Behavior
Walmart has too much apparel on its hands and in its warehouses. In the face of inflation, consumers have cut …
Starbucks Wants to Sell You NFTs
02 Wednesday Nov 2022
Once upon a time, Starbucks introduced all of America to cappuccinos. Now the coffee behemoth wants to do the same …
Sephora Enters into $1.2 Million Settlement for Illegally Selling Consumer Data
02 Wednesday Nov 2022
Posted in Chapter 05: Customer Buying Behavior
Sephora scores high marks for selling customers high-end makeup. But it earns much lower marks for allegedly selling customers’ data, …
New Study: Play that Funky Music, and Customers Will Buy More Eco-Goods
09 Tuesday Aug 2022
Pump up the volume—to lure more customers into purchasing ethical and sustainable products? A new study out of the University …
Hugo Boss Would Like to, Once Again, Dress the Boss
01 Tuesday Feb 2022
Posted in Chapter 05: Customer Buying Behavior
Who’s the boss, and how can Hugo Boss get them to wear its clothes again? These are the pressing questions …
Do You Like Shopping Online or in the Store? Hybrid Shoppers Say, Why Not Both?
27 Thursday Jan 2022
Posted in Chapter 05: Customer Buying Behavior
Back in the day, if you wanted to buy something—a dress, say, or some tomatoes, or a car—you had to …
La Niña, Hurricanes, and Snowbirds: How Various Uncontrollable Factors Combine to Drive Sales in Particular Regions
23 Tuesday Nov 2021
Posted in Chapter 05: Customer Buying Behavior
Lots of uncontrollable elements influence retail sales; lately, we’ve been focused largely on the unpredictable and vast effects of the …
Do People Really Need a Special Apple Polishing Cloth? Their Behavior Suggests They Don’t Care About the Logical Answer
17 Wednesday Nov 2021
Posted in Chapter 05: Customer Buying Behavior
Let’s start with the question in the title: Do people need the new Apple Polishing Cloth? The answer actually is …
Finding Just the Right Wedding Dress—But Right Now!
14 Thursday Oct 2021
Planning a wedding takes, on average, about a year. And if they want the dress of their dreams, brides need …
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