In its ongoing effort to make shopping more convenient, the retail powerhouse Nordstrom has expanded into curbside pickup services for …
Nordstrom Kicks Its Omnichannel Strategy to the Curb
07 Monday Sep 2015
Category Archives: Chapter 06: Retail Market Strategy
CVS is Muy Serio about Engaging Hispanics
04 Friday Sep 2015
Posted in Chapter 06: Retail Market Strategy
When a retail chain spans the entire United States, it needs to take the diversity of the clientele carefully into …
China Is Top Emerging Retail Market
02 Wednesday Sep 2015
Posted in Chapter 06: Retail Market Strategy
Every year, the global management consulting firm A.T. Kearney releases its Global Retail Development Index (GRDI), summarizing how various regions …
Was Service Merchandise Ahead of Its Time?
07 Tuesday Jul 2015
Many readers may be too young to remember Service Merchandise, a chain of approximately 400 retail stores that disappeared around …
Convenience Can Be Emotional: Lessons from Walgreens CMO Sona Chawla
22 Monday Jun 2015
At Walgreens, convenience is key. But as Walgreens’ chief marketing officer explains, the meaning of convenience is both more expansive …
Toys ‘R Us focuses on Giving Customers a Fun In-Store Experience
18 Thursday Jun 2015
The TRU Transformation initiative, which Toys ‘R Us has undertaken in its effort to shore up sagging sales and redefine …
Target Revamps Groceries for Millennials
20 Wednesday May 2015
Target has two main goals for its near future: appeal to Millennial customers instead of just their parents and distinguish …
Inside Chipotle’s Kitchen: What’s Really Handmade
08 Friday May 2015
Posted in Chapter 06: Retail Market Strategy
Every company must balance the extent to which it wants to make improvements of any kind against the costs of …
Staples and Office Depot Say a Merger Will Keep Them Competitive
19 Thursday Mar 2015
Posted in Chapter 06: Retail Market Strategy
Competitive markets never stay still, and neither does the nature of the competition. The proposed merger between Office Depot and …
Sellers Need Amazon, But at What Cost?
13 Friday Mar 2015
For sellers that make their products available through Amazon, finding the right level of independence is a constant struggle. Companies …
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