When a retail chain spans the entire United States, it needs to take the diversity of the clientele carefully into …
CVS is Muy Serio about Engaging Hispanics
04 Friday Sep 2015
Posted in Chapter 06: Retail Market Strategy
Category Archives: Chapter 06: Retail Market Strategy
China Is Top Emerging Retail Market
02 Wednesday Sep 2015
Posted in Chapter 06: Retail Market Strategy
Every year, the global management consulting firm A.T. Kearney releases its Global Retail Development Index (GRDI), summarizing how various regions …
Was Service Merchandise Ahead of Its Time?
07 Tuesday Jul 2015
Many readers may be too young to remember Service Merchandise, a chain of approximately 400 retail stores that disappeared around …
Convenience Can Be Emotional: Lessons from Walgreens CMO Sona Chawla
22 Monday Jun 2015
At Walgreens, convenience is key. But as Walgreens’ chief marketing officer explains, the meaning of convenience is both more expansive …
Toys ‘R Us focuses on Giving Customers a Fun In-Store Experience
18 Thursday Jun 2015
The TRU Transformation initiative, which Toys ‘R Us has undertaken in its effort to shore up sagging sales and redefine …
Target Revamps Groceries for Millennials
20 Wednesday May 2015
Target has two main goals for its near future: appeal to Millennial customers instead of just their parents and distinguish …
Inside Chipotle’s Kitchen: What’s Really Handmade
08 Friday May 2015
Posted in Chapter 06: Retail Market Strategy
Every company must balance the extent to which it wants to make improvements of any kind against the costs of …
Staples and Office Depot Say a Merger Will Keep Them Competitive
19 Thursday Mar 2015
Posted in Chapter 06: Retail Market Strategy
Competitive markets never stay still, and neither does the nature of the competition. The proposed merger between Office Depot and …
Sellers Need Amazon, But at What Cost?
13 Friday Mar 2015
For sellers that make their products available through Amazon, finding the right level of independence is a constant struggle. Companies …
Four In-Store Trends Marketers Can’t Ignore in 2015
09 Monday Feb 2015
Noting the shifting balance of power, from brands and retailers toward consumers, at least one observer thinks there are four …
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