Faced with a major health crisis, Chipotle responded by promising that it was improving its safety standards and assuring customers …
Loyalty: It’s More than Free Burritos
10 Wednesday Aug 2016
Category Archives: Chapter 11: Customer Relationship Management
Does It Pay for Grocers to Give Free Fruit to Kids?
27 Wednesday Apr 2016
Childhood obesity is a serious and global problem. For parents, shopping with hungry kids who demand sugary snacks sometimes might …
How Do Video Contests Help Retailers?
25 Monday Apr 2016
Tags
Customer Relationship Management, Dunkin Donuts, Foot Locker, The Container Store, Video Contests
For those who have always wanted to star in a major advertising campaign, but are not quite willing to give …
Staples’ New Digital Tool to Help Small Biz
02 Wednesday Mar 2016
With its Quick Wins app, Staples is hoping to reach out to the small business owners who shop at its …
Fashioning a Winning Strategy: The Top 5 Trends for Apparel Retailers in 2016
29 Monday Feb 2016
Tags
Customer Relationship Management, Customer service, Managing Merchandise Planning, Store Layout, Types of Retailers
According to a company that works closely with retailers to predict new trends and customer demands, the new year will …
Under Armour Seeks Deep Understanding of Customer Fitness
25 Thursday Feb 2016
The expanding uses of fitness tracking devices by consumers have not gone unnoticed by firms seeking to market to them. …
Why Companies Need Their Consumers to ‘Love’ Them
30 Friday Oct 2015
When your friend gushes, “Oh my gosh, I love my new iPhone more than I love my family,” you laugh. …
The Retailer’s Guide to Big Data
18 Monday May 2015
Retailers can gather, analyze, and use more detailed and extensive customer information than ever before. But should they? Recent events …
Why Luxury Retailers Should Watch Whole Foods’ New Loyalty Rewards Pilot
26 Thursday Feb 2015
Many grocery retailers maintain loyalty programs that offer discounts on certain items or cash back on related fuel purchases. But …
Should Chronic Returners Be Banned?
14 Tuesday Oct 2014
The responses of retailers to customers who return frequently or in large volumes vary widely. Some continue to embrace the …
You must be logged in to post a comment.