16 Monday Sep 2013
Posted in Chapter 05: Customer Buying Behavior
A recent trend in consumer shopping habits involves Boomer mothers shopping with their millennial daughters in a completely different way …
14 Saturday Sep 2013
Advertisers are realizing that they have to respond to customers who use both smartphones and tablets, as many customers use …
12 Thursday Sep 2013
Posted in Chapter 02: Types of Retailers
Family Dollar Stores announced that it is gaining market share because of its broad appeal to budget-conscious customers who spend …
10 Tuesday Sep 2013
Posted in Chapter 18: Customer Service
Many retailers use service quality as a predictor of future growth and market share. One way that retailers can increase …
08 Sunday Sep 2013
In the grocery business, online grocery sales account for only 1% of the $568 billion market. Both Walmart and Amazon …
05 Thursday Sep 2013
Restaurants used to use loyalty programs as a tool for promoting repeat visits; now restaurants are supplementing these programs by …
03 Tuesday Sep 2013
Retailers are taking a more proactive role in monitoring the safety initiatives at factories in Bangladesh. The factory collapse in …
27 Tuesday Aug 2013
When Ron Johnson left Apple to work for J.C. Penney, he tried to replicate the cool, hip feeling of Apple …
23 Friday Aug 2013
Posted in Chapter 18: Customer Service
Tags
Target is expecting to roll out its Beauty Concierge program to over 200 stores this summer. It was recently introduced …
21 Wednesday Aug 2013
REI’s generous return policy has earned it the nickname “Rental Equipment, Inc.” For years customers have taken advantage of the …
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